Let’s start with one simple fact: if your brand isn’t on social media, you’re not invisible—you’re practically extinct.

We know, that’s harsh. But it’s true. In a world where memes spread faster than wildfire and one good reel can sell more than a month of traditional advertising, social media is the new-age marketing superhero. No cape needed. Just strategy, creativity, and maybe a few dancing cats.

At Frame Makerzzz, we don’t just scroll through social media—we build it, design it, animate it, and make it sell. So let’s talk about why social media marketing is so powerful—and how your brand can stop whispering in a noisy world and start speaking loud and clear. 

The Power of Being Seen, Liked & Shared: 

Let’s be honest—no one ever said, “I bought this because I saw a billboard on the highway,” anymore. But they will say, “I saw this ad on Instagram and had to buy it.”

Here’s why:

• 5.07 billion people use social media globally as of 2025. That’s 62.3% of the world’s population.
• Users spend an average of 2 hours and 24 minutes per day on social platforms.

Social media gives brands something traditional marketing could never: direct, daily access to their audience. It’s not a one-way street. It’s a group chat—if you know how to talk, people listen (and like, comment, save, and buy).

And the best part? You don’t need to be a billion-dollar brand. You just need to be scroll-worthy.

Visibility That Doesn’t Break the Bank: 

No need for a Super Bowl ad. One viral post, one shareable video, or one clever tweet, and boom—your brand is everywhere.

Remember Fevicol’s “Jod Tod Ke Dekho” campaign? A low-budget meme series turned into a full-blown cultural moment. No actors. No sets. Just smart, witty social content. It led to a 30% increase in online brand engagement that quarter.

Now compare that to Pepsi’s Kendall Jenner ad, which tried to ride the wave of social justice but ended up crashing hard. It was tone-deaf and out of sync with its audience, and social media users roasted it. The video got pulled, the brand apologised, and memes did the rest.

Lesson? Social media can make you or break you. But when you get it right, it’s gold.

Social Media + Video = Magic

Let’s talk about the real MVP—video content.

• 83% of consumers want to see more online video content from brands (Wyzowl, 2025).
• Videos on social media get 1200% more shares than text and images combined.

You don’t need a feature film. Just a 15-second reel that tells your story in a fun, relatable way. 

Look at BlendJet. Their short, punchy videos showing their portable blenders making smoothies anywhere (yes, even on a mountain) turned them into a D2C powerhouse with over millions of dollars in annual revenue. All thanks to video-first marketing.

Add Motion, Steal Notion: Animation Works

Now let’s spice it up: animation.

Static posts are great. But animated videos? They’re like confetti in a world of plain toast. Whether it’s 2D, 3D, or motion graphics, animated content has become a secret weapon for brands wanting to be memorable.

Case in point: Duolingo’s TikTok game is unbeatable. Their animated green owl is now a social media icon. By turning their brand mascot into a humorous, quirky character, Duolingo got over 8 million followers on TikTok—without selling a single thing directly.

On the flip side, remember the MTV logo animation reboot in 2020? No one does. That’s because it didn’t connect with its audience. Animation isn’t about being flashy—it’s about being smart, relevant, and thumb-stopping.

And yes, Frame Makerzzz does all of that. Daily.

Engagement: More Than Just Likes

Likes are nice. But engagement is better. You want shares, comments, story mentions, duets, and people tagging their friends saying, “This is so us.”

Engagement leads to brand memory, and brand memory leads to sales.

• Instagram Reels get 22% more engagement than regular video posts.
• User-generated content (UGC) is 2.4x more trusted than brand-created content.

Take Spotify Wrapped, for example. It’s the annual gift everyone waits for. Users share it because it’s personal, and Spotify just sits back and watches the free promo roll in. Genius. 

What Kind of Videos Work for Social Media Marketing?

Let’s clear one thing up—not all videos are created equal. Some make people stop and watch. Others? Well, they just disappear into the scroll-abyss. So what actually works? 

1. Short-Form Videos (Reels, Shorts, Stories): 

Ideal Length: 15 to 60 seconds

Best For: Instagram, YouTube Shorts, TikTok, Facebook

Why It Works: Attention spans are shrinking. Short videos that hook viewers in the first 3 seconds tend to get more reach and engagement.

Example:

Duolingo’s TikToks: Their 15-second “owl with attitude” clips consistently rack up millions of views. Short, weird, hilarious = viral. 

2. Explainer Videos: 

Ideal Length: 60–90 seconds

Best For: LinkedIn, Twitter, Website landing pages

Why It Works: They break down complex ideas into simple, visual nuggets. Great for B2B, tech, finance, and service-based brands.

Example:

Slack’s explainer video explains a workflow problem and solves it in under 2 minutes. It helped drive massive B2B adoption. 

3. Behind-the-Scenes (BTS) Content

Ideal Length: 30–90 seconds

Best For: Instagram, YouTube, Stories

Why It Works: People love seeing what goes on before the product or campaign is finished. It’s raw, relatable, and boosts authenticity.

Example:

Fenty Beauty’s BTS clips of shoots and product development have boosted trust and relatability, especially among Gen Z. 

4. Tutorials and How-Tos: 

Ideal Length: 30–120 seconds

Best For: Instagram, YouTube, Pinterest, Facebook

Why It Works: Educational content that solves a problem always gets saved and shared. Bonus points for adding a quirky twist.

Example:

Tasty’s cooking tutorials are short, satisfying, and addictive. Their style has been copied by almost every niche now, from skincare to tech.

5. Animated Teasers and Promos: 

Ideal Length: 20–60 seconds

Best For: Instagram, LinkedIn, Twitter, Facebook

Why It Works: Animation grabs attention and delivers big messages with a small footprint. It’s especially effective when done creatively.

Example:

Spotify’s animated song recommendation promos on Instagram are fast, fun, and totally on-brand. 

6. User-Generated Content (UGC) Style Edits: 

Ideal Length: 15–45 seconds

Best For: Reels, TikTok, YouTube Shorts

Why It Works: Feels authentic and less “ad-like.” When edited smartly, UGC blends into users’ feeds without being annoying.

Example:

Gymshark’s repurposed videos from real users led to a 50% increase in conversions compared to traditional branded ads. 

So, What’s the Formula?

Relatable idea + engaging visuals + short runtime + strong hook = viral-worthy content.

The good news? At Frame Makerzzz, we specialise in every one of these formats—and we know how to make them scroll-stopping and sale-worthy. 

The Importance of Social Media Marketing: 

Let’s keep it real—marketing without social media today is like throwing a party and forgetting to send invites.

Social media is no longer “just an option” for brands. It’s where people are. It’s where they talk, compare, shop, complain, cheer, and share. If your brand isn’t showing up there, someone else’s is—and they’re getting all the attention (and the conversions).

Here’s why it matters:

1. You Meet People Where They Are: 

With over 5 billion active users, social media is the largest marketplace, minus the rent. People are already scrolling, swiping, and searching. You just have to show up with something interesting.

2. Builds Trust Through Interaction

Consumers don’t trust ads—they trust conversations. Social media lets your brand interact in real time, answer questions, fix problems, and even throw in a meme or two. All of this builds brand loyalty faster than a loyalty card.

3. Data, Baby!

Unlike traditional ads, where you shout into the void, social media marketing gives you numbers. You can track views, likes, saves, shares, link clicks, conversion rates—you name it. You know what’s working and what’s not, instantly.

4. Perfect for Showing (Not Telling)

Want to show off your product, your team, and your behind-the-scenes? Videos, reels, animation, memes—social media lets you do it all. It’s visual storytelling at its best. And at Frame Makerzzz, storytelling is our jam.

5. Boosts SEO and Website Traffic

Social media profiles are often the first touchpoint in a customer’s journey. They drive traffic, improve your search ranking, and make your brand more discoverable. A well-optimised post can do the same job as a paid ad, without the budget.

Quick Stat Snack:

• 71% of consumers who’ve had a positive experience with a brand on social media are likely to recommend it to others (Lyfe Marketing, 2024).
• 54% of people use social media to research products (GlobalWebIndex, 2025).

In short, if your brand isn’t actively marketing on social, it’s missing the party and the after-party. 

When Social Media Gets It Right (And Wrong): 

Let’s break it down.

The Wins:

• Netflix India: Their meme marketing is hilarious and hyper-local. Result? Massive Gen Z following. 

• CRED: Their ad campaigns starring random celebrities (like Rahul Dravid going berserk) had no logic, but tons of engagement. People still talk about it. 

• Zomato: From cheeky tweets to app push notifications that feel like messages from a friend—Zomato nails casual brand tone.

The Fails:

• Burger King: Their “Women belong in the kitchen” tweet—intended as feminist sarcasm—backfired badly. No one waited for the second tweet with context. 

• Snapchat: Their Rihanna ad (“Would you rather slap Rihanna or punch Chris Brown?”) was so tone-deaf, Rihanna herself slammed them. Their stock dropped $800 million in two days. 

Social media has power. And with great power comes…you know the drill.

Final Thoughts: Scroll Less, Market Smart

Social media isn’t just a platform. It’s your brand’s personality. It’s where people go to be entertained, informed, distracted, and—yes—marketed to.

The brands winning today aren’t the loudest. They’re the smartest. They know how to blend video, animation, humour, and a bit of sass to stay in your feed—and in your mind.

So don’t just exist online. Be the reason someone stops scrolling.Ready to make your brand scroll-stopping, story-worthy, and socially awesome? Contact us now to meet your audiences where they are.