Social media isn’t just about scrolling through memes or checking updates – it has become a central hub for how we connect, share information, and communicate with others. It can have a huge influence on communication in the workplace by streamlining internal and external messaging, enabling real-time feedback and support, and making internal collaboration and knowledge sharing more efficient.

Whether you are communicating with your team, customers, or audience, social media impacts every aspect of business communication, from sharing brand stories to staying on top of team updates.

In this post, we discuss how exactly social media changes and improves business communication, with tips on incorporating social media video and animation into your communication to make it faster, clearer, and more engaging. Let’s get to it! 

External Communication: Engaging with the Audience

Social media platforms like LinkedIn, Instagram, and Facebook have transformed the way businesses communicate with their customers. It isn’t just press releases or newsletters anymore. Companies can talk with their audience in real-time, giving feedback, responding to queries, and sharing news instantly.

Brand Awareness: 

Posting brand updates, campaign announcements, and content related to your business helps increase brand awareness and reach more audiences. 44% of small businesses report actively using social media for business to increase brand awareness in 2024, according to Business Dasher.

Customer Engagement: 

The faster, real-time communication helps businesses connect better with their customers. Quick responses to messages or feedback make a brand more human and trustworthy and increase customer retention and loyalty.

Lead Generation: 

The social platforms Instagram and LinkedIn are also used as lead generation and sales tools. 41% of small businesses report using social media for business to generate leads and increase revenue in 2024, according to Vista Social.

Businesses seeking to communicate more effectively with their customers on social media should consider using video content. Short, engaging social media video clips or animated explainers communicate a message faster and more memorably than a text-only post.

Internal Communication: Enhancing Collaboration 

The impact of social media isn’t just on how companies communicate outside their businesses. It has completely changed how internal communication and knowledge sharing happen. 

Team Collaboration: 

Internal messaging tools, team social feeds, or work platforms like Slack and Microsoft Teams allow teams to communicate instantly, speeding up project timescales and reducing delays.

Knowledge Sharing: 

Employees can update each other, share useful information, resources, or tips across teams and departments faster.

Employee Engagement: 

Private social media feeds help employees feel more connected to the company, improving employee retention and motivation.

Businesses that use social media as part of their internal communication processes often see more immediate decision-making and better alignment between different teams.

Video and Animation: Making Messages Stick

Video and animation can take social media communication and make it more effective, with content that captures attention, explains better, and humanises the brand.

Higher Engagement: 

Videos naturally get more attention and engagement than simple text or static images. According to Dash, 93% of marketers reported positive ROI for video marketing in 2025. 

Better Understanding: 

Animated explainers or product demonstration videos help an audience understand a concept faster, with visual content simplifying more complicated ideas, processes, or data.

Personality:

Video gives brands a personality, making them more human, fun, and relatable, which creates a stronger connection with customers.

Frame Makerzzz specialises in social media video content and explainer animations for businesses to help them improve communication while increasing audience engagement. 

Real-Time Communication: Instant Feedback and Support 

The fast pace of social media is particularly useful when it comes to instant feedback, support, or crisis communication. Businesses can communicate with customers or employees in real-time, something which is crucial in today’s fast-paced market.

Real-Time Responses: 

Customers have come to expect real-time or near-real-time responses. Social media allows companies to answer queries and support issues quickly.

Crisis Communication: 

During unexpected events or PR issues, social media can act as a direct, timely communication channel to update customers and alleviate concerns.

Feedback Loop: 

Companies can collect feedback or insights from their customer base in real-time, allowing them to improve products or services quickly.

Companies can post short, informative videos or social media tutorials to break down information for the audience to understand more easily. 

Analytics and Insights: Smarter Communication 

Social media platforms provide metrics and insights that are one of the most helpful ways communication on social media is used for business. Companies can measure engagement, track audiences, and fine-tune communication strategies.

Performance: Likes, shares, and engagement rate metrics reveal the content that resonates the most with audiences.

Audience:  Metrics and insights can also help understand demographics, preferences, and audience behaviour.

Strategy:  Armed with this information, businesses can then adjust their content, messaging, and campaigns to get maximum impact.

Companies that combine this analytics with high-quality, creative video and animation content usually report better engagement and communication.

Real-World Success Stories: Social Media in Action 

• Lyft Responds to Missing Cat Crisis Rapidly: 

A Lyft rider in Austin left her cat in the ride vehicle after dropping her kids off at a play date in August 2023. The cat was eventually found by a volunteer animal rescue group. However, after a social media post by the rider went viral (more than 20 million impressions), Lyft’s CEO publicly apologised for the oversight on social media, and the company demonstrated rapid response communication as they reunited the rider with her pet.

• Delhi Entrepreneur Secures Refund Through Social Media Advocacy: 

A New Delhi-based entrepreneur who tried to do business with a Noida-based real estate company had given up after not receiving a response in four months. But when she took to X (formerly Twitter) to vent her frustrations, the company stepped in, and she received a full refund of ₹10 lakh (USD 11,909). This is a good example of the way social media can be used to address concerns and promote transparency and honesty.

• Krispy Kreme’s Mystery Flavour Campaign: 

Krispy Kreme’s new “Mystery Flavour” was revealed through a guessing game on Instagram. Followers had to guess the flavour in the product through social media posts. Stores reported seeing high foot traffic, and the new flavour sold out in no time, showcasing a cool social media communication case example of how a brand used social media to engage with customers and drive sales. 

Practical Tips: Using Social Media to Improve Communication

Running an active social media channel means much more than having an account and posting once in a blue moon. If you want your business to benefit from your efforts, you have to be consistent, calculated, and even a little creative. Here’s what it takes to get your social media communication right: 

• Prioritise Visual Content: Posts with videos are shared 1,200% more often than text and image posts (G2, 2024). Short explainer animations or branded clips take even complex messages and make them easy to understand and much more shareable.

• Select Platforms Wisely: LinkedIn for B2B, Instagram and TikTok for visuals, Slack or Teams for internal team communications. The right channel for your content is where your audience is, and your message will be more easily absorbed. 

• Be Responsive: 42% of consumers expect a brand to reply to their query on social media within an hour (Sprout Social, 2024). Responsiveness builds trust and shows that you respect your audience’s time. 

• Balance Internal and External Messaging: An aligned team means an aligned brand. Sharing internal updates consistently and aligning employees on messaging will ensure you all work in unison to strengthen your brand. 

• Track and Adjust: Keep your finger on the pulse of your social media analytics, so you can quickly adjust when necessary. Is one format underperforming while another soars? Are you posting at the best time? When you collect data and make changes quickly, your social media efforts are more likely to be effective. 

• Post Smartly: While the right frequency of posts is important, intelligent timing trumps regular timing any day. On average, brands that post regularly during peak activity hours get up to 30% higher engagement than those with an inconsistent posting schedule (HubSpot, 2024). 

Social media isn’t just a marketing tool; it’s a conversation hub. Every post, comment, or video is an opportunity to engage with people in a meaningful way, to build trust, relationships and clear up any misunderstandings. By adding videos or animations to your communication strategy, your message won’t just reach your audience—it’ll resonate with them. 

Conclusion: 

Social media has become a part of how most people in the modern world conduct business, connect, and communicate. It has made communication better and more accessible for everyone, from reaching new audiences to increasing internal collaboration between employees. It also allows for more direct customer service or support through faster responses, which leads to increased engagement and loyalty.

By adding video and animation to your social media content, it can become even more engaging, clearer and more human. Frame Makerzzz specialises in producing professional social media videos and explainer animation services for businesses to help improve communication, engagement, and message clarity.

Contact us today to learn how we can enhance your messaging and audience engagement through social media videos.