If you had told someone 10 years ago that India was going to be one of the busiest animation hubs in the world, you would have received a polite chuckle and a changed subject. Nobody is laughing today. They are noticing. They are also investing.

Over the past few years, India’s animation industry has grown at a rapid pace. There’s been significant traction with global brands and the demand for animation content from agencies for storytelling.

The Indian animation market was valued at USD 1.89 billion in 2023 and is expected to reach USD 25.19 billion by 2032, according to a report by Credence Research. That’s not growth. That’s acceleration.

Meanwhile, the global animation market size is estimated to reach USD 895.71 billion by 2034, with India being a major market to watch (source: Precedence Research). As demand for animation content surges across the world, brands are looking for partners who can deliver not just quality, but speed and scale. They are looking to India.

What’s behind this? How did India build its animation muscle? And why is India such an attractive animation destination today? Let’s find out.

India’s Animation Rise: Talent, Tech and Timing

India’s rise as an animation hub is the result of a combination of talent, technology and timing.

• A deep pool of skilled artists: 

India’s major cities have seen an increase in the number of animation and design institutes, which have also sharpened their programs, churned out thousands of trained artists and designers every year. Today, India has a deep pool of animators, illustrators, VFX artists, storyboard artists and digital content creators who are globally competitive.

• Strong technical capability: 

Indian animation studios have become proficient in 2D animation, 3D animation, CGI, motion graphics and are equally comfortable with hybrid workflows. They are well-versed in global pipelines and advanced software, which allows them to meet international quality standards.

• Exposure to global storytelling: 

Exposure to global aesthetics and pacing, through international collaborations with studios and agencies, has made Indian teams very sharp at telling cross-cultural stories.

• Content appetite at an all-time high: 

The rise of the digital media boom has resulted in short-form videos, animated explainers, reels and brand films becoming central to communication. Brands now have an increased need for content that’s faster and more visually engaging than traditional production setups can offer.

A convergence of all these factors means that India has a vibrant and creative ecosystem ready to take on global animation opportunities.

Why Global Brands Are Looking East?

If brands had to come up with a short wishlist for the kind of animation partner they would love to work with, the points would probably include: creativity, quality, speed, innovation and affordability.

Let’s get into detail.

• Animation has become the New Brand Language:

Animation was still predominantly considered an entertainment-first format a decade ago. But times have changed. Today, brands use animation for just about everything – digital ads, animated explainers, product demos, onboarding videos, employee communication and sometimes even for larger brand storytelling projects.

To get a sense of how animation is being used these days, here are a few recent campaigns by Indian brands:

Maaza’s 2025 “Meri Chhoti Waali Jeet” animated campaign used AI-assisted animated videos to celebrate the small personal victories in daily lives and turn them into joyful moments of visual storytelling. 

CashKaro’s Ghibli-inspired animated film from 2025, used as part of its #CoinsVSCashback campaign. This campaign was noted for its warm, atmospheric animation style, as reported by Exchange4Media.

Birla Opus Paints animated film “Celebrating Colours of India”, where the brand reimagined 5 cultural monuments with vibrant colour stories. This approach of reimagining monuments through animated colour stories was noted by Brand Equity.

These three campaigns show how diverse the needs of animation have become. Animation can grab attention and support storytelling across formats. That’s exactly what brands look for. Global brands are also noticing this shift and are turning to India to bring these ideas to life.

• India Understands Scale, Speed and Strategy:

Animation has also become about scale. One video here, a few versions there, multilingual formats, social cutdowns, platform-specific assets and even regular campaign updates. It all adds up to significant volume.

Indian studios are known to be able to deliver very large volumes of high-quality, consistent content. That level of speed and reliability makes India an extremely attractive production destination for global brands.

• Global Quality Without the Global Cost:

Let’s be honest. Animation in Western markets typically has high costs and often comes with high prices. India’s advantage is that it is able to deliver top-tier quality without the high cost price tag.

This is not to say “cheap”. It means value. It means stretching the budget further. It means trying more ideas. Producing more formats. Running longer campaigns. It means getting premium work without the premium prices.

This balance is what makes the partnership work so well for companies that need to produce multiple videos each month.

• India’s Tech Adoption is Fast and Future-Ready:

Animation is also a fast-evolving format. New technologies like real-time rendering, AI-based workflows, motion capture, VR pipelines and advanced CGI techniques are changing production timelines and opening new possibilities.

The Indian animation studios have been at the forefront of technology adoption in the animation space. And that tech-forward approach is giving India an added competitive advantage: faster turnaround, easier revisions and fewer bottlenecks.

The speed is a critical factor for global brands working with tight turnarounds. 

Why Does Animation Work so Well for Modern Brands?

Setting aside geography for a moment, why do brands rely so heavily on animation today?

It’s because animation gives them:

1. Creative freedom: No set costs, no costumes, no location hassles. Everything is possible.

2. Clear communication: Abstract concepts, complex products and technical processes become much easier to explain and understand.

3. Longer shelf life: Animated content does not become obsolete as quickly as live-action footage.

4. High retention: Viewers stay engaged for longer when visuals are vibrant and stylised.

5. Platform flexibility: Animation can adapt to reels, ads, explainers, banners and other formats.

Layer all of the above benefits with India’s creative skills, and you start to understand the Eastward shift.

A Market on the Rise, With More Growth To Come: 

The momentum that the Indian animation industry is currently seeing is being powered by long-term growth predictions.

MarketsandData forecasts that the Indian animation market will be valued at USD 24.48 billion by FY2032, reiterating a similar upward trend identified by other research reports. That is in line with the global demand projections, which forecast increased expansion of the animation industry across entertainment, edutainment, advertising, gaming and brand communication.

There will be more opportunities in the next decade for Indian studios as brands look to move even faster, build larger content libraries and develop a stronger visual identity with the help of animated storytelling.

How Frame Makerzzz Fits Into This Evolving Landscape?

At the heart of this industry shift are a new generation of animation studios that can meet both the creative and the strategic needs of brands. Frame Makerzzz is part of this set of studios.

Frame Makerzzz specialises in 2D animation, 3D animation, CGI, explainer videos, animated brand stories and creating content that works in the digital-first world. But perhaps more importantly, the team also gets what modern brands need. That is, clarity, connection, consistency and visual impact.

Animation that works as a storytelling medium, but also that is strategic, not just aesthetic. Animation that tells stories, drives engagement and remains relevant. Animation that works as content, but also is part of the brand experience. Frame Makerzzz focuses on blending creativity and technical efficiency to do exactly that.

Whether it’s simplifying a product, crafting a brand story or building large-scale animated content, Frame Makerzzz helps brands communicate with clarity and charm.

The Future: More Collaboration, More Creativity, More Animation

India’s position in the global animation ecosystem will become even stronger. With the continued rise in talent, the better tools, the improved pipelines and the growing number of international partnerships, Indian studios are poised to play an even bigger role in the animation landscape for years to come.

The global brands are no longer just outsourcing to India. They are building long-term creative partnerships. They are entrusting the Indian teams with bigger responsibilities and projects. And most of all, they are recognising the fact that India has a unique blend of creativity, speed and technical prowess.

The rise of animation in India is not a fad. It is a recognition of a maturing industry that understands its global potential.

Final Thoughts: 

Animation has finally become one of the most loved storytelling formats in the world. India has become one of the world’s favourite animation partners.

Brands want content that is expressive, quick to produce and can work on different platforms. India delivers that. Brands want creative teams who can match global standards. India delivers that too. Brands also want a production environment that is scalable, reliable and cost-effective. India fits the bill there as well.

The world is looking East for animation, and India is more than ready to take that demand.