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Helping hospitals, clinics and health brands earn patient trust before the first appointment

Healthcare Social Media Marketing Services

When a symptom is spotted, people turn to their phone. A parent sees a rash, pulls up Instagram. A patient, pre-surgery, looks up videos and reviews. Decisions start online now. If your social presence is muddled, patients scroll on. If it’s simple, clear, and reassuring, they come to you.

Frame Makerzzz helps healthcare brands communicate with simplicity and confidence. We translate medical complexity into meaningful content that informs, reassures, and connects.

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Engage Audiences with Explainer Videos

Expert

0

Years
Experience

Why Do Healthcare Brands Need Strong Social Media Presence?

Social media is now the world’s largest public health conversation. Patients, caregivers, and entire communities are sharing doubts, seeking clarity, and consuming health information every day.

As of January 2025, India had 491 million social-media user identities (DataReportal, 2025).

The average Indian user spends 2 hours 28 minutes per day on social platforms (Meltwater, 2025).

Meanwhile, the expectation for responsiveness is rising. Most consumers expect answers from brands within 24 hours, and in healthcare, that window feels even smaller because patients are anxious and overwhelmed (Sprout Social Index).

People trust clear communication. They trust a calm tone. They trust brands that answer quickly. Using social media marketing gives you the chance to build that trust every single day.

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Healthcare Social Media Strategy & Planning

Good healthcare communication must strike the right balance: medically accurate but not complicated, friendly but not casual, informative but not overwhelming. Strategy ensures every post carries purpose.

Social media profile management

1. Patient & Caregiver Mapping

We map out important patient segments, their concerns, and information needs to inform content that’s really helpful in their decision-making.

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2. Competitor & Category Analysis

We observe how competitors and similar healthcare categories craft and send out messages. Then, we find their loopholes and help you position your brand with distinct value.

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3. Platform Selection

We select the platforms that best fit your audience, business objectives, and preferred mode of communication to maximise presence and engagement.

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4. Content Pillars & Tone

We set your brand’s themes and define guidelines to ensure consistency, trustworthiness, and clarity every time you post on any platform.

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5. Monthly Content Calendars

We plan a structured content calendar for each month that is designed to keep your communication steady, relevant, and up to your target audience’s expectations all year long.

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6. Analytics & Goal Setting

We track your engagement, enquiry and growth metrics while also refining strategies on the basis of real data insights and patient behaviour trends.

Example: Ahana Hospitals restructured its social strategy with an agency to better focus on mental-health education and stigma reduction; their case study shows how structured content and empathetic tone increased engagement for sensitive services.

Content Creation & Healthcare Copywriting Services

The biggest mistake health brands make is using complex medical language online. Patients scroll past content they can’t understand. You need simple explanations, clear visuals, and a tone that feels like a friendly guide, not a textbook.

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1. Symptom Explainers

We convert common medical symptoms into simple, relatable social media posts that help patients better understand what they are going through, minus the anxiety.

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2. Preventive Care Content

We create short educational videos on important topics that deliver to-the-point answers for patient questions and help improve their understanding in a few seconds.

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3. Doctor-Led Educational Posts

We communicate your doctors’ expertise through simple, authentic, conversational content that builds trust and authority.

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4. Patient Journey Guides

We simplify treatments or procedures into understandable steps so patients have a clear picture of what to expect.

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5. LinkedIn Thought Leadership

We publish thoughtful posts that amplify the credibility of your doctors or hospital leaders in the wider healthcare community.

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6. Seasonal & Public Health Campaigns

We develop timely seasonal awareness or campaign content tied to seasonal diseases, public events, or specific health concerns relevant to your patients.

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7. Community Awareness Posts

We address stigma, misconceptions, or care hesitations with calm, informative messaging.

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8. Motion Graphics & Animations

We design and animate simple visual explainers that are more engaging and easier to understand when it comes to complex medical concepts.

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9. Carousel Guides & Informational Posts

We build informative, step-by-step carousel posts that neatly organise medical information into simple, memorable sections.

Example: The “Unmute Your Heart” campaign for P.D. Hinduja Hospital pushed heart health awareness through playful storytelling across social channels, boosting public engagement on prevention (SocialSamosa).

Healthcare Social Media Management

Healthcare decisions are emotional. Patients share worries, ask questions, message clinics late at night, and comment when they feel unsure. Managing this engagement with accuracy and empathy is critical.

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1. Daily Posting

We post regularly to build a consistent publishing cadence that keeps your brand active, visible, and top-of-mind.

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2. Comment Replies

We reply to comments concisely and with care to help reduce uncertainty and keep conversations positive and helpful.

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3. DM Handling

We respond to direct messages quickly to guide patients to appointments, information, or the right point of contact.

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4 FAQ Management

We manage repeated questions and ensure consistent answers to maintain accuracy and trustworthiness.

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5. Trend Monitoring

We evaluate trending topics and engage with only medically safe, relevant trends that fit your brand’s guidelines.

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6. Reputation Listening

We monitor reviews and conversations to identify issues and help preserve patient trust with timely responses.

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7. Community Engagement

We foster meaningful, positive interactions that make your audience feel heard, valued, and cared for.

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8. Profile Optimisation

We keep your highlights, bios, and visuals updated so patients can easily find key information.

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9. Monthly Reporting

We compile detailed monthly reports that provide insights into performance, growth, and engagement to help drive better decisions.

Example: Hydrate Medical reportedly increased visibility and bookings via an agency and a mix of consistent posting and rapid engagement. Campaign results they shared include over 1M impressions and measurable ROI, an example of how focused management can help a clinic scale.

Performance Marketing for Healthcare

Paid campaigns help you reach the right audience at the right time — people searching for your services, living nearby, or needing preventive care.

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1. Awareness Campaigns

We design campaigns that make your services simple to understand and help new audiences know your brand.

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Final Delivery

2. Appointment-Led Ads

We create direct-response ads that get your patients to call, book, or enquire with the least friction possible.

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3. Hyper-Local Targeting

We micro-target to reach patients in the neighbourhoods where you have clinics or hospitals.

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4 Retargeting Funnels

We re-engage people who interacted with you so your brand remains in their minds until they’re ready to book.

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5. Budget Optimisation

We optimise your budget across platforms and audience types to scale back costs while keeping performance high.

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6. Event & Promo Campaigns

We promote your health camps, screenings, wellness packages, and launches to drive attendance and local interest. Effective digital ads help fill appointment slots, promote check-up packages, and build recall.

Example: Hydrate Medical — Localised ad campaigns and precise targeting reportedly produced strong local reach and measurable ROI during the brand’s growth phase, an example of how focused paid media can support clinic expansion. 

Doctor & Influencer Collaborations

Healthcare influencer content is growing rapidly. People appreciate advice from relatable, trustworthy professionals and creators, but accuracy is essential.

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Influencer Marketing

1. Doctor Q&A Videos

We record brief doctor Q&A videos where a doctor answers real patient questions using simple, reassuring language.

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2. Wellness Creator Partnerships

We collaborate with vetted lifestyle content creators to discuss preventive and everyday health topics responsibly and ethically.

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3. Fitness Educator Collaborations

We partner with fitness trainers or physiotherapists to share practical and correct movement, exercise and recovery advice.

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Media Relations

4 Micro-Influencer Tie-Ups

We bring on board local micro-influencers who have smaller followings but can build stronger, relatable credibility within your neighbourhood.

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5. Ethical Patient Storytelling

We feature authentic patient experiences (after necessary approvals) ethically so as to avoid sensationalising patient stories.

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6. Verified Expert Contributions

We include insights from licensed professionals to keep content accurate and reliable.

Example: Mayo Clinic’s physician-led content and patient education have been widely cited as a model for expert-led healthcare social engagement and have set examples of how clinical credibility and clear communication can work together online.

Healthcare PR & Reputation Management Services

Reputation can shift overnight. Proactive, positive management safeguards it.

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1. Reputation & Review Monitoring

We monitor your reviews daily so that your team is always in the loop and able to respond to any feedback as quickly as possible.

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2. Empathetic Response Writing

We compose polite and understanding replies that protect your brand image while ensuring that negative or confused comments are replied to tactfully.

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3. Misinformation Alerts

We flag false or inaccurate comments and help address these statements professionally and with due care.

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4 Google Business Optimisation

We help with your Google Business listings to ensure higher visibility, greater accuracy and more confidence for patients when they search for you locally.

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5. Crisis Communication Planning

We lay out a structured response plan to guide your team in the event of any sensitive medical or operational circumstances.

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6. Media & PR Coordination

We assist you with the public narrative when it comes to press releases, media or any announcements that are important for you to share.

Example: Bell’s Let’s Talk (Canada), a mental health campaign shows how sustained social efforts can mobilise public conversation and fundraising, an example of scale and impact for well-managed social healthcare campaigns.

Video Production Services for Healthcare

Patients often learn best through video. Our filmmaking background gives healthcare brands a unique advantage.

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1. Doctor Introduction Videos

We help patients know their doctors better by introducing their personalities, expertise and communication style.

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2. Patient Testimonial Films

We share real patient experiences to inspire confidence without being over-emotional or making any exaggerated claims.

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3. Facility Tours

We show patients what your physical spaces, technology and surroundings are like so that they know what to expect.

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4 Medical Explainer Videos

We break down conditions, symptoms and procedures visually in a simple, calming way that also shows patients what to expect.

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5. 2D Educational Animations

We animate medical topics in a 2D format so that they can be understood better, and the learning experience is less intimidating.

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6. 3D Procedure Animations

We provide 3D animations of medical procedures so that patients have a better view of what they will experience.

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7. Preventive Health Shorts

We produce small clips to help patients learn to improve their daily habits for better long-term health.

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8. Treatment Walkthroughs

We give patients a step-by-step walkthrough so that there is less uncertainty before an appointment or surgery.

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9. Micro-Videos for Social Media

We create short, snappy videos specifically designed to be consumed quickly and easily on mobile platforms.

Example: Practo Insights — Practo reports that online consultations and digital patient journeys have grown significantly since 2019, making video a natural component of patient engagement and telemedicine.

Industries We Work With

Healthcare is broad, and each speciality needs unique communication.

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Hospitals

We simplify communication around multidisciplinary services, specialist expertise and patient support so that these are explained with clarity and empathy.

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Multi-Speciality Clinics

We help clinics articulate and explain the wide range of treatments available under different specialities, while also maintaining brand tone consistency across departments.

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Diagnostic Labs

We make test information simpler and easier to understand, with content that also drives more appointments through a focus on prevention.

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Health-Tech Platforms

We translate your complex digital-first services into content that is simple and user-friendly, thus helping drive greater adoption.

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Pharma

We craft medically-compliant content that focuses on education without making any unverified claims.

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Nutraceuticals

We create posts that focus on providing information and education to always stress guidance and responsible, safe usage.

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Mental Health

We build content with sensitivity and care that values privacy, empathy and positive supportive communication.

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Wellness & Alternative Health

We design messaging to be balanced and fact-based for all brands that fall under the preventive and holistic wellness category.

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Problem solving and Improvement

Rehabilitation & Physiotherapy

We work on educational content for brands in the rehabilitation and physiotherapy space to build content around recovery, treatment routines and long-term mobility support.

Example: Apollo Hospitals is one of many large Indian healthcare chains that consistently uses digital platforms to share preventive-health tips, specialist insights and public-health alerts. 

The Future of Healthcare Social Media in India

Healthcare communication is evolving quickly, and patients expect brands to evolve with it.

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Regional Language Content

Patients are going to increasingly demand and prefer to read health information in their regional languages for more comfort and clarity.

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Short-Form Video Dominance

Short videos that are quick and easy to consume will continue to be the most dominant form of healthcare communication online.

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Verified Doctor Creators

Doctors and other clinicians will be more present online, sharing their expertise so that patients can trust and connect with credible voices.

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Social Commerce for Wellness

Consumers are going to want to buy wellness services and products directly on social platforms, and this trend is only going to increase.

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Patient Support Communities

Online patient communities are going to grow in size as safe spaces where patients feel free to learn and share experiences with each other.

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AR-Based Previews

Augmented Reality-based previews of medical tests and procedures are going to become more popular as they help with visualisation to reduce fear and anxiety and help improve patient readiness

Example: The UK’s National Health Service (NHS) regularly runs digital public-health campaigns on vaccination, mental health support, and preventive health. Clear, approachable messaging across their channels is an example of how a large healthcare system can educate and encourage diverse populations to take meaningful health actions online. 

Why choose us?

You need an agency that understands medical sensitivity and can tell modern storytelling. 

  1. Ethical Communication — No exaggeration, no irresponsible claims. 
  2. Strong Video Expertise — Video production that patients actually watch.
  3. Medically Verified Scripts — Clinician-reviewed copy and visuals. 
  4. Transparent Processes — No surprise deliverables, clear timelines, and reporting.
  5. Consistent Delivery — Long-term trust is built by staying active on channels.
  6. Patient-Centred Results — We optimise for clarity, enquiries, and retention.

Our USPs (unique selling propositions)

We are a premium all round service, specializing in tuning our expertise in line with your budget for we believe that cost should not be a deterrent for growth. Hence, competitive pricing is definitely something you can expect from us. It is a premium service at a moderate budget; we believe in competitive pricing. We have everything for each budget. Our team wiki designs campaigns according to your budget. We offer value-for-money service to ensure your hard-earned money fetches you the desired result!

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Simplified Process

We at Frame Makerzzz follow a very straightforward 3 step process for our clients to understand easily, which also helps us produce impeccable explainer videos.

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Attention to Detail

To create visually appealing and engaging explainer videos, we pay very close attention to detail. Hence, at every stage, we monitor the progress very carefully before moving on to the next stage. We make sure every thought blends seamlessly.

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Customization

Every client and industry has its own specific needs and we understand that very well. To ensure that the impact of your explainer video is maximum and conveys the message clearly, we customize explainer videos as per your specific needs. We make sure our clients are involved in the process at every stage to avoid any last minute surprises.

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High-Quality Results

With an excellent and creative team by our side, we regularly produce explainer videos of the highest standards using cutting edge tools. We also know great storytelling plays a vital role in taking your explainer video one step ahead

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Ready to Build Patient Trust?

Let’s create healthcare communication that guides, reassures, and builds long-term confidence. If you want a social presence that patients trust even before meeting you, get in touch with Frame Makerzzz.

FAQ

Patients research online before coming to you; social media is an opportunity to meet them with clarity and trust.

Organic takes 3-6 months; paid can create enquiries more quickly.

Instagram and YouTube are great for patient education; LinkedIn is good for leadership; Google Business is needed for local business.

Yes, we fact-check medically to ensure accuracy and include clear disclaimers where necessary.

Yes, highly; local targeting and practical content often drive fast gains.

Yes, we work across India and internationally.

Why customers love
working with us

Great experience working with team at Frame Makerzzz. Quality was amazing couldn’t expect more in such pocket friendly budget. Anyone looking for amazing brand videos or explainer videos within their budget must go with Frame Makerzzz.

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Isha Sharma

Frame Makerzzz have been a great support for us. We opted for animated videos and explainer video services. I would like to rate their professionalism and commitment 10/10. Support team was always there to resolve any issues we had. We will definitely use your services again.

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Currie Dhawan

It was amazing experience working with Frame Makerzzz Media Pvt. Ltd. and got to learn a lot working with the organization.

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Aniket Lad

Committed service, guidance. Value for money. Best in the industry. I really appreciate their efforts of each project. Keep it up guys. All the Best

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Agnidipto dey

A studio with highly creative and professional team which cater to your requirement effectively. The creative suggestions from the team helped me get the amazing output for my work and timely updates kept me satisfied as to their delivery commitment. I am looking to connect soon for our future projects.

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Rahul Sharma

Very helpful, genuine, great service, amazing with the work, over all a very good experience. Once again thank you Jayant for working on my logo designing and giving me on time

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