Where advertising in India is concerned, three cities normally steal the limelight: Delhi, Mumbai, and Pune. Each city boasts a flavour of creativity, innovation, and execution. If you are a brand looking to make a mark on your audience, these cities are where you should be. And guess what? We have rounded up the top 15 advertising agencies you should know about. Not trying to brag, but Frame Makerzzz takes the first spot.

Advertising India: A Market On Fire: 

India’s ad industry is not only expanding, but it’s rewriting the rules. India’s media & entertainment industry expanded 3.3% in 2024 to ₹2.5 trillion (US $29.4 billion), with advertising revenues increasing 8.1%, led mainly by performance advertising and digital OOH growth. Significantly, digital media now constitutes 32% of overall Media and Entertainment revenue and is now the biggest segment.

While all this is happening, CRISIL Intelligence verifies that 46% of India’s overall ad spending in FY2025 goes towards digital advertising, or nearly half of all ad dollars course through digital means.

Combine this with the Bain & Company projection, which sees a 15% a year growth in digital advertising through 2029, as Indian internet penetration and platform diversity go off the charts.

If you’re still wondering why brands chase agencies in Delhi, Mumbai, and Pune, this data lays it out clearly: digital-first, high-impact creativity is where the action is, and these cities are its nerve centres. 

Why Choose an Agency in Metro Cities? 

So why Delhi, Mumbai, or Pune?

• Delhi is the seat of power. Political ads, government campaigns, and big corporates fuel its ad scene.

• Mumbai is the financial and entertainment hub. Bollywood and banking make their agencies global in approach, glitzy, and versatile. 

• Pune can appear to be the quiet cousin, but with its thriving IT and startup scene, it’s becoming a hub for digital-first, modern advertising. 

• No surprise that these three cities are defining India’s advertising present. 

How Did We Rank These Agencies? 

We did not simply hurl darts at a dartboard. Every agency included here has been thoroughly vetted by several criteria:

• Reputation & Credibility: Business longevity, marketplace visibility, and client trust. 

• Portfolio Strength: Variability and scope of campaigns serviced across sectors. 

• Innovation & Creativity: Their capacity to produce innovative, engaging, and performance-oriented campaigns.  

• Digital Adaptability: As digital ad spending now represents 52.5% of India’s overall advertising expenditure in 2024 (GroupM report), those agencies that excelled in online marketing performed better. 

• Clientele: Collaborations with large brands, along with creative startups. 

• Awards & Recognition: National and global awards that showcase industry leadership. 

Top 15 Advertising Agencies: 

1. Frame Makerzzz (Mumbai): 

Frame Makerzzz is a major name in advertising and video production. Situated in Mumbai, the firm specialises in producing compelling explainer videos, 2D and 3D animations, and corporate films. Established with a great reputation and having a Google rating of 4.8 on average, they are relied upon by both big brands and startups alike. If emotionally and visually engaging campaigns are what you seek, Frame Makerzzz is sure to deliver.

Known for: Exceptional animated explainer videos for brands from various sectors. 

2. Ogilvy India (Mumbai and Delhi): 

Ogilvy is one of the largest advertising names in the world, and it stays on top in India too. Their campaigns are famous for being creative and storytelling-based. From Vodafone’s ZooZoos to Cadbury’s emotional adverts, Ogilvy has redefined how India thinks about advertising.

Known for: Cadbury “Kuch Khaas Hai” campaign. 

3. DDB Mudra Group (Mumbai): 

Part of the Omnicom network, DDB Mudra Group is a powerhouse in advertising, branding, and design. They have worked with brands like Volkswagen and Pepsi. Their strength lies in creating bold and memorable campaigns.

Known for: Volkswagen’s “Think Blue” in India. 

4. Lowe Lintas (Mumbai and Delhi): 

Lowe Lintas has dominated the Indian ad scene for several decades. They’re famous for Amul, Tanishq, and Surf Excel ads that pull at your heartstrings. They tell their stories in a plain and approachable manner. 

Known for: Google’s “Shopping ka Mela” Diwali campaign. 

5. JWT (now Wunderman Thompson, Mumbai and Delhi): 

JWT India, a unit of Wunderman Thompson, has a rich history of advertising. Their brand campaigns for Airtel and Pepsi have set the pace. They specialise in the convergence of technology and creativity.

Known for: The award-winning “The Times of India – Lead India” campaign that inspired millions of Indians to act for change. 

6. McCann Erickson India (Delhi): 

McCann is famous for creating some of India’s biggest brand ads, such as Coca-Cola and Mastercard ads. Their emphasis lies in storytelling that creates emotional bonds.

Known for: Coca-Cola “Thanda Matlab Coca-Cola” campaign with Aamir Khan. 

7. Leo Burnett India (Mumbai): 

Leo Burnett is responsible for some of the most iconic campaigns in India. They blend creativity with consumer thinking to drive impact. They have represented brands such as Coca-Cola, HDFC, and P&G.

Known for: “Hum Mein Hai Hero” (Hero MotoCorp) campaign. 

8. FCB Ulka (Mumbai): 

FCB Ulka has developed legendary campaigns for Amul, Tata Motors, and Santoor. They work on concepts that not only sell but are remembered by audiences for years together.

Known for: Santoor’s “Mummy” campaign. 

9. Grey Group India (Mumbai and Delhi): 

Grey Group India is recognised for strong, innovative campaigns with a cause. They represent brands such as Gillette and Procter & Gamble. Their commercials frequently incorporate a social message in addition to branding.

Known for: Gillette “Women Against Lazy Stubble“. 

10. BBH India (Mumbai): 

Bartle Bogle Hegarty (BBH) India is a relatively newer player, but has already made a mark. They have worked with brands like Audi, Red Bull, and Marico. They bring fresh ideas and creative execution.

Known for: Audi’s “Stay Uncompromised” campaign. 

11. Contract Advertising (Mumbai and Delhi): 

Contract Advertising is a part of the WPP Group and has serviced brands such as Domino’s, Shoppers Stop, and Tata Docomo. They are famous for blending strategy and creativity.

Known for: The “Shoppers Stop – Start Something New” campaign. 

12. Taproot Dentsu (Mumbai): 

Taproot Dentsu has a reputation for creating out-of-the-box campaigns that are noticed. They have created memorable commercials for Airtel and Pepsi. Their campaigns tend to go viral due to their creativity.

Known for: Pepsi “Change the Game” campaign. 

13. Publicis India (Mumbai / Delhi): 

They’ve taken international finesse, created for brands across sectors, and made it relevant to Indian audiences through polished, strategic storytelling. 

Known for: Vicks’ “Touch of Care” campaign. 

14. Scarecrow M&C Saatchi (Mumbai): 

Scarecrow M&C Saatchi is famous for edgy and bold campaigns. They have serviced clients such as Ola, Future Group, and Netflix. They have an unconventional and strong style.

Known for: Ola Micro “Micro Stories” campaign. 

15. Madison World (Mumbai and Delhi): 

Madison World is one of India’s biggest homegrown agencies. They deal with advertising, PR, and media planning. They have Godrej, Asian Paints, and Raymond as their clients.

Known for: Asian Paints campaigns.

Tips for Choosing the Right Advertising Partner: 

The search for the proper advertising agency is a little like dating—it’s about being compatible. The following are some hints to guide you in making the right choice:

• Define Your Objective First: Do you want brand awareness, lead generation, or digital supremacy? Your objective will determine your ideal match. 

• Look for Industry Experience: A company that has previously worked with clients in your industry will know your audience better. 

• Look Beyond the Pitch: Don’t be wowed by presentation frills. Request case studies and actual campaign results. 

• Test Their Digital Game: As most ad expenditures are digital, ensure they are proficient in SEO, social media, paid advertising, and video marketing. 

• Budget Alignment: Size doesn’t matter. Select an agency that is within your budget without sacrificing creativity. 

• Communication & Transparency: The best agencies act like partners, not just service providers.  

Also Read: – Top advertising agencies in mumbai

Wrapping Up: 

So, here they are, the 15 best advertising agencies in Delhi, Mumbai, and Pune. No matter whether you are a brand looking to tell emotional stories, make bold creative statements, or achieve mass outdoor visibility, these agencies will not let you down. From traditional campaigns that make you nostalgic to digital-first stories that go viral, these agencies are shaping how brands connect with people. 

The Indian advertising market is not only growing, but thriving. These 15 agencies are dominating the ad scene in Delhi, Mumbai, and Pune. Choose one that suits your aspirations, and see your brand soar. 

And if you’re looking for a team that can turn your brand’s story into something people actually talk about, Frame Makerzzz is just one call away.