Let’s be honest—B2B marketing has a rep for being the stiff guy in a suit at the party. But here’s the plot twist: that suit just went viral on LinkedIn.

Today, social media isn’t just for influencers peddling protein shakes or B2C brands running quirky memes. It’s a playground for B2B businesses, too—if they know how to play it right.

And guess what’s winning the game? Video. Especially the fun, human, story-packed kind that Frame Makerzzz knows a thing or two about. 

Why Is Everyone Talking About B2B Social Media?

Because it’s no longer the awkward nerd sitting in the back row. B2B has officially entered the chat—and it’s bringing value, visibility, and video magic to the feed. 

1. B2B Buyers Are Already There (Scrolling With Purpose): 

Gone are the days when B2B decisions were made strictly in boardrooms with printed brochures and awkward coffee meetings. Now, buyers research first and talk to sales later—way later.

According to Gartner’s 2023 B2B Buyer Behaviour Survey:

“B2B buyers spend only 17% of their purchase journey meeting potential suppliers—but spend 27% of their time independently researching online, including on social media.”

That means your future client is already scrolling LinkedIn, reading thought leadership posts, watching videos, and maybe even stalking your company’s Instagram. If you’re not showing up, they’re moving on.

2. Social Proof Is the New Business Card: 

It’s not enough to say you’re “the best.” You need to show it—visually and consistently. B2B brands are using social media as a portfolio, testimonial gallery, and thought leadership platform—all rolled into one.

A killer client success story in a 60-second video? That’s more convincing than 10 sales calls.

According to Demand Gen Report 2024,

• “87% of B2B buyers give more weight to video content featuring customer stories, case studies, and product demos.”

So yes, your best marketing might already be hiding in your Zoom recordings and email testimonials. Social media is just the stage it needs.

3. The Algorithms Are Finally Playing Fair: 

LinkedIn used to be the place for job hunters. Not anymore.

Thanks to its 2023 algorithm updates, LinkedIn now prioritises:

• Posts that start conversations
• Content that provides genuine value (not just self-promo)
• Native videos (uploaded directly on the platform)

In short, if you’re sharing high-quality, human-centred video content, LinkedIn wants to show you off.

And it’s working.

According to LinkedIn’s own stats:

4. Video posts on LinkedIn are shared 20x more than other content formats.

That’s a lot of eyeballs for your SaaS demo or animated explainer. 

5. Thought Leadership Isn’t Just for CEOs Anymore: 

Every founder, product manager, or sales leader has a story, and social is where they get to tell it. Thought leadership posts (the “here’s what we learned while failing/succeeding/building” kind) are getting insane reach.

Want proof?

Dave Gerhardt, ex-CMO of Drift, used LinkedIn to post personal takes on B2B marketing. No agency jargon. No filler. Just value. The result?

• Drift’s brand visibility skyrocketed—without spending a penny on paid ads.

Thought leadership builds trust. And trust? That’s currency in B2B.

6. B2B Content Doesn’t Have to Be Boring Anymore (Thank You, Video): 

Social media has permitted B2B brands to not sound like robots. Animation, storytelling, humour, behind-the-scenes content—it all works.

And it works because decision-makers are still people. People who enjoy a clever animated video more than a whitepaper.

Want numbers?

• Video marketers get 66% more qualified leads per year than non-video users (OptinMonster, 2024).

And brands using video on LinkedIn report a significantly higher engagement rate (Social Media Examiner, 2023).

B2B vs B2C on Social: Same Feed, Different Game

If you think B2B and B2C play by the same social media rules, think again. Sure, they both post, comment, and hashtag—but that’s where the similarities end.

Here’s how the game changes when you’re talking business to business:

The Buying Mindset

• B2C buyers act on emotions and instant gratification. 

Think, “That hoodie looks cool, I’m buying it now.”

• B2B buyers need logic, proof, and boardroom approval.

Think “Let me evaluate the ROI, get stakeholder buy-in, and maybe book a demo.”

The Sales Cycle

• B2C is a sprint. See it, want it, buy it.
• B2B is a marathon. Research, comparison, budgeting, and multiple decision-makers. 

The Content Tone

• B2C thrives on trends, humour, and bold personality.

• B2B needs authority, clarity, and a hint of storytelling charm. (This is where animation and video help you shine without sounding boring.) 

Platform Preference

• B2C brands go wild on Instagram, TikTok, and Facebook. 
• B2B brands thrive on LinkedIn, YouTube, and sometimes Twitter (now X).

What Actually Works?

• B2C wins with influencer collabs, memes, and viral challenges.
• B2B needs explainer videos, product walkthroughs, client testimonials, and helpful educational content.

So no, B2B doesn’t mean you need to post like a robot. It just means your audience expects more value, and they want to learn something while being visually engaged.

And that’s where your social media strategy needs to level up. 

Video: The MVP of B2B Social Media

Video isn’t just a nice-to-have anymore. It’s the MVP. The LeBron of content formats.

Why?

Because it builds trust. It breaks down complex ideas. And it holds attention longer than any carousel post ever could.

Still not sold?

• 89% of businesses use video as a marketing tool in 2025 (Wyzowl).
• B2B videos generate 66% more qualified leads per year (Optinmonster).
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Forbes).

So yes, your product demo, explainer, or brand story needs a killer video—and your socials need to flaunt it.

Which Platforms Work Best for B2B?

Not all social platforms are built the same, especially in the B2B world. Some are great for grabbing attention, others for building trust, and a few for doing both while sipping coffee in the background. The trick is knowing where your audience actually hangs out—and giving them content worth sticking around for.

1. LinkedIn: The Boardroom of Social Media

If you’re in B2B and not on LinkedIn, you’re basically whispering your pitch at a rock concert.

LinkedIn is where decision-makers scroll with intent. It’s the go-to platform for lead generation, brand positioning, and building authority. Native video content, product updates, founder insights, and thought leadership posts all perform exceptionally well here—if you can keep it insightful without sounding like a manual.

Pro move: Gong.io’s witty sales breakdown videos didn’t just rack up views—they helped the brand grow its following to almost 300k. It’s proof that smart + sharp + short = social gold.

2. YouTube: The Long-Form Trust Builder

YouTube isn’t just the internet’s video vault—it’s a search engine. For B2B, that means your explainer videos, webinars, tutorials, and case studies can live forever and keep working while you sleep.

It’s perfect for showing depth, proving expertise, and answering the million-dollar question: “Why should we trust you?”

Case in point: HubSpot uses YouTube for everything—from marketing tutorials to animated series. Their channel has over 500k subscribers, all potential users of their software.

3. Instagram & Facebook: Where B2B Learns to Loosen Up

Yes, Instagram and Facebook can work for B2B—if you drop the corporate speak and bring a little soul.

Think behind-the-scenes clips, animated snippets, short-form videos, and culture posts. Keep it visual, engaging, and real. No one’s looking for a whitepaper in Stories.

Lesson learned the hard way: GE initially posted dry, jargon-heavy content on Instagram. Engagement was low. But when they switched gears—sharing behind-the-scenes videos and visual storytelling from inside their labs—things got interesting fast.

Moral of the story? Your product may be complex, but your content doesn’t have to be.

What Kind of Videos Work for B2B?

Let’s face it—no one wants to watch another dull corporate video. Even in B2B, your audience expects content that’s clear, smart, and yes, even entertaining. Here’s a quick rundown of video types that actually work: 

1. Explainer Videos: 

Great for breaking down complex products or services. Animation makes things simple, engaging, and way less snooze-worthy. 

Dropbox’s classic animated explainer helped them grow from zero to 75,000 users almost overnight, and a whopping $1.2 million seed funding from investors. That’s the power of simple storytelling.

2. Corporate Overview Videos: 

Tell your brand story. Showcase your team, values, and what makes you tick—without sounding like a script from a finance seminar. 

3. Case Study & Testimonial Videos: 

Proof wins trust. A well-told client success story or a genuine testimonial builds credibility and shows you walk the talk. 

4. Product Demos: 

Short, sharp demos save time and boost conversions. Show features, benefits, and real use cases without the fluff. 

5. Short-Form Social Videos: 

Reels, shorts, and stories are ideal for capturing attention and maintaining visibility. Keep them fun, helpful, or opinionated—and always short. 

6. Behind-the-Scenes: 

Let people in. Show the faces behind your brand. It’s personal, relatable, and highly shareable.

Whether it’s a polished explainer or a casual reel, the golden rule?

Be useful, be watchable—and never be boring.

And if you’re not sure where to start, Frame Makerzzz knows exactly what kind of video fits where, and how to make it pop.

Quick Tips to Make Your B2B Videos Rock on Social

Before you post that corporate reel, keep these in mind:

• Hook your viewers in the first 3 seconds—stop the scroll. 

• Add captions—most people watch videos on mute. 

• Post natively—upload directly to LinkedIn or Instagram for better reach 

• Repurpose content—turn a long video into 3 short clips. 

• Include a clear CTA—tell them what to do next. 

• And please—no stock music that sounds like elevator tunes. 

Wrapping It Up:

Social media is noisy. But video cuts through.

And in B2B, where everyone’s fighting for attention with PDFs and pie charts, your brand could be the one they actually remember—if you tell your story right.

At Frame Makerzzz, we’re helping B2B brands break the mould, win eyeballs, and turn those likes into leads.

So, ready to give your social media a little video-powered edge?

Let Frame Makerzzz bring your story to life—one animated pixel at a time. Get in touch with us now.