In today’s digital world, explainer videos have become essential tools for businesses, educators, and content creators alike. These short, engaging videos break down complex concepts, showcase products, and capture viewer attention like no other format. Whether animated or live-action, the right tools can significantly enhance the production quality and storytelling power of your videos.

This article will explore the 15 best tools for making explainer videos, from beginner-friendly platforms to professional-grade software. We’ll also dive into how a creative production house like Frame Makerzzz uses these tools to craft powerful, story-driven explainer videos for brands across industries.

Why Are Explainer Videos So Popular?

Before we dive into the tools, let’s understand why explainer videos are such a hot commodity.

1. Simplify Complex Ideas – Whether you’re explaining how an app works or demonstrating a workflow, explainer videos deliver your message clearly and quickly.
   
2. Boost Engagement – Videos are 1,200% more likely to be shared than text and images combined.
   
3. Improve Conversion Rates – Landing pages with explainer videos can increase conversions by up to 80%.
   
4. Perfect for Mobile Consumption – With mobile video consumption rising every year, short videos are the perfect content format for modern audiences.
   
5. Strong SEO Benefits – Videos increase the average time spent on a site, contributing to better search rankings.
   

Now let’s explore the best tools that empower creators and agencies like Frame Makerzzz to produce exceptional explainer content.

1. Vyond

Best for: Animated business explainer videos
Features:

• Drag-and-drop editor
  
• Character animation
  
• Scene transitions
  
• Voice-over sync
  

Vyond is widely used in the corporate world for making explainer videos that communicate business concepts. The vast library of templates and characters makes it easy to generate engaging content quickly.

Why Frame Makerzzz Likes It:
Its speed and simplicity make it a go-to tool for quick turnarounds without compromising on animation quality.

2. Adobe After Effects

Best for: Professional motion graphics and visual effects
Features:

• Advanced keyframe animation
  
• 3D layers and camera tracking
  
• Plug-in support
  
• Integration with Adobe Creative Cloud
  

Adobe After Effects is the industry standard for animation and motion design. It offers unmatched control for creating cinematic-quality explainer videos.

Why Frame Makerzzz Likes It:
For clients needing high-end visuals or complex transitions, After Effects delivers power and precision.

3. Toonly

Best for: Beginners in cartoon-style video creation
Features:

• Easy drag-and-drop interface
  
• Library of characters and props
  
• No animation skills needed
  
• Affordable lifetime license
  

Toonly is ideal for simple explainer videos with a cartoon style. It’s perfect for startups or educators who want to create something compelling on a budget.

Why Frame Makerzzz Likes It:
It’s an excellent low-barrier option for rapid prototyping or client drafts.

4. Powtoon

Best for: Quick and stylish animated videos
Features:

• Templates and themes
  
• Animated charts and infographics
  
• Built-in music library
  
• Integration with PowerPoint and Zoom
  

Powtoon bridges the gap between presentation and animation. Its wide array of templates is ideal for startups, HR departments, and educators.

Why Frame Makerzzz Likes It:
Great for internal corporate videos and onboarding content.

5. Animaker

Best for: DIY animation and live-action hybrid videos
Features:

• Multiple animation styles
  
• Character builder
  
• Instant voice-over generation
  
• Video resizing for social media
  

Animaker is versatile and perfect for creators looking to explore various animation styles—from 2D to whiteboard animation.

Why Frame Makerzzz Likes It:
It enables a flexible and creative approach when multiple formats are needed.

6. Blender

Best for: 3D animation and modelling
Features:

• Free and open-source
  
• Full 3D pipeline
  
• Physics simulation
  
• GPU rendering
  

Blender is powerful, but it comes with a steep learning curve. It’s ideal for creating immersive explainer videos, especially for tech products or engineering concepts.

Why Frame Makerzzz Likes It:
For high-tech industries, Blender’s 3D capabilities help explain product architecture with impact.

7. Moovly

Best for: Marketing and training videos
Features:

• Drag-and-drop editor
  
• Integrates with stock media libraries
  
• Brand customisation
  
• Automated text-to-speech
  

Moovly allows fast creation of videos using corporate branding and is often used for internal communications and e-learning modules.

Why Frame Makerzzz Likes It:
Quick delivery with brand consistency is where Moovly excels.

8. Camtasia

Best for: Screen recording and tutorials
Features:

• Record screen and webcam
  
• Built-in video editor
  
• Drag-and-drop annotations
  
• Interactive quizzes
  

Camtasia is a favourite for software demos and step-by-step walkthroughs. It combines screen recording with video editing.

Why Frame Makerzzz Likes It:
Great for tech clients needing instructional or training content.

9. Renderforest

Best for: Cloud-based all-in-one video creation
Features:

• Video, logo, and website tools
  
• Explainer video templates
  
• Stock footage and audio
  
• Custom branding options
  

Renderforest is a comprehensive platform that allows the creation of brand assets beyond video, which is great for startups.

Why Frame Makerzzz Likes It:
It helps startups align visual identity across all platforms, not just video.

10. Doodly

Best for: Whiteboard-style explainer videos
Features:

• Whiteboard, blackboard, and glassboard options
  
• Drag-and-drop simplicity
  
• Royalty-free music
  
• Record and import voiceovers
  

Doodly makes creating hand-sketched explainer videos super simple and is often used for educational or storytelling purposes.

Why Frame Makerzzz Likes It:
Excellent for training, coaching, and e-learning clients.

11. VideoScribe

Best for: Engaging whiteboard animations
Features:

• Ready-to-use image library
  
• Automatic drawing animations
  
• Voice-over and music syncing
  
• Offline use available
  

Another whiteboard animation option, VideoScribe is intuitive and effective for creating visual narratives.

Why Frame Makerzzz Likes It:
Perfect when the storytelling format needs to be visually guided with sketches.

12. Final Cut Pro

Best for: High-quality live-action explainer videos
Features:

• Advanced timeline editing
  
• Multicam editing
  
• High-end colour grading
  
• Optimised for Mac
  

Final Cut Pro is Apple’s answer to Adobe Premiere and is used by professionals for polished live-action video editing.

Why Frame Makerzzz Likes It:
For Mac users, it’s a blazing-fast tool for editing real footage-based explainer content.

13. Wideo

Best for: Marketing-focused animation videos
Features:

• Explainer video templates
  
• Editable scenes
  
• Real-time collaboration
  
• Logo animations
  

Wideo is great for creating marketing-oriented explainer videos with lots of motion graphics.

Why Frame Makerzzz Likes It:
Its animated intros and calls-to-action are great for promo campaigns.

14. Kapwing

Best for: Online video editing and subtitling
Features:

• Easy online editor
  
• Automatic subtitles
  
• Text overlays and transitions
  
• Collaboration tools
  

Kapwing is ideal for repurposing explainer videos for social media and adding subtitles easily.

Why Frame Makerzzz Likes It:
Fast editing on the fly with team collaboration makes it handy during final delivery stages.

15. Lumen5

Best for: Turning blogs into explainer videos
Features:

• AI-generated storyboards
  
• Stock footage integration
  
• Text-to-video conversion
  
• Automatic captions
  

Lumen5 transforms text-based content into engaging videos in minutes. It’s great for content marketing teams.

Why Frame Makerzzz Likes It:
Allows quick visualisation of long-form content like blogs or whitepapers.

How to Choose the Right Tool for You

Not all tools will suit every project. Here’s a quick framework to help you choose:

Tips from Frame Makerzzz: Getting the Most from Your Tools

At Frame Makerzzz, we combine creativity with strategy to tell stories that resonate. Here are a few pro tips we follow when selecting and using explainer video tools:

1. Match the Tool to the Message
   A highly technical message may benefit from 3D modelling (Blender), while a soft-skills training module may be best suited to whiteboard animation (Doodly).
   
2. Don’t Overcomplicate It
   Tools like Vyond and Powtoon are enough to create impactful videos—animation does not always need to be complex.
   
3. Think of Your Audience First
   Where will the video be watched? On mobile? In a training session? Let the platform guide the format and style.
   
4. Use Multiple Tools for a Single Project
   We often script in Google Docs, storyboard in Canva, animate in After Effects, and edit sound in Audacity. Integration makes perfection.
   
5. Optimise for Distribution
   Tools like Kapwing help add subtitles for social sharing. Use these finishing touches to extend reach.
   

The Importance of Scripting in Explainer Videos

Even with the most powerful tools at your disposal, a poorly written script can undermine your entire explainer video. The script is the foundation—it outlines the problem, solution, and call to action in a concise and compelling manner. At Frame Makerzzz, we dedicate ample time to crafting scripts that strike the right balance between informative and engaging. A great tool like Lumen5 or Vyond can only shine when it’s paired with a strong, audience-focused script that communicates the core message effectively.

Audio and Voice-over Tools That Complement Visuals

Explainer videos are not just about visuals—sound plays a critical role in engagement and comprehension. Tools such as Audacity and Adobe Audition are frequently used to record, clean, and enhance voice-overs. Text-to-speech features in platforms like Animaker or Moovly can also assist when time or budget is limited. At Frame Makerzzz, we often bring in professional voice-over artists for brand consistency, especially for long-form or high-visibility projects. The clarity and tone of the narration should always complement the visuals for a unified experience.

Cloud-Based Tools for Team Collaboration

In today’s hybrid work environment, cloud-based platforms like Kapwing, Canva, and Renderforest make it easier for creative teams and clients to collaborate in real time. These tools allow multiple users to edit, review, and leave feedback—all in the same dashboard. This speeds up the feedback loop and ensures the final explainer video aligns with the client’s expectations. At Frame Makerzzz, we leverage cloud collaboration extensively during the production process, which helps streamline project timelines and improve overall output quality.

Analytics and Optimisation Post-Production

Once an explainer video is live, the job isn’t over. Tools like Wistia, Vimeo Pro, and YouTube Studio provide detailed analytics on viewer engagement, watch time, and click-through rates. These insights are essential for measuring success and making iterative improvements. For example, if viewer drop-off happens early, the intro may need tightening. At Frame Makerzzz, we not only create explainer videos but also assist clients with distribution and performance tracking to ensure the content continues to deliver value.

Also Read:- Why SaaS Companies Need Explainer Videos

The Future of Explainer Video Tools

As artificial intelligence and machine learning continue to evolve, the next generation of explainer video tools will likely include more AI-assisted scripting, real-time animation generation, and voice cloning. Platforms like Synthesia are already offering AI avatars and voice synthesis for ultra-fast video production. At Frame Makerzzz, we keep a close watch on these emerging technologies, experimenting with them in internal projects so we’re ready to integrate them into client work when the time is right. The goal is always the same: clearer, faster, more impactful storytelling.

Also Read:- difference between advertising and publicity

Conclusion: Frame Makerzzz Makes Explainer Videos Easy

Choosing the right tool can make or break your explainer video. Whether you’re a business owner, educator, or marketer, the tools we’ve discussed offer unique features that cater to a wide range of needs.

At Frame Makerzzz, we specialise in blending storytelling with the perfect toolset to create explainer videos that not only inform but inspire. Whether you’re aiming for an animated walk-through or a high-end product showcase, we have the experience and the toolkit to bring your vision to life.

Ready to bring your brand to life with the perfect explainer video?
Contact Frame Makerzzz today.