You’re operating a business, creative, ambitious, perhaps a little anime-appreciative, so why should social media marketing be on your radar? It’s not something to check off your list. It’s where you engage with your audience where they are.”.

Here’s the reality: 5.17 billion social media users worldwide are active on social media, with each user juggling an average of 6.84 platforms monthly. That’s billions of conversations, likes, and shares happening every single day. Step away from it, and you’re choosing silence in the noisiest marketplace in history.

For Frame Makerzzz, that market is pure gold, because animated animation and innovative storytelling aren’t only watched on social media, they’re remixed, shared, and discussed.

The Importance of Social Media Marketing for Businesses:

Why is social media marketing significant? Because it’s the new customer service desk, billboard, and storefront all combined.

Research indicates that 90% of small businesses already employ social media in one way or another, and 78% of them use it directly to generate revenue. Customers anticipate it; if you are inactive, you’re practically invisible.

Besides, social-first brands (brands that focus on social strategies from the outset) see a 10.2% annual revenue boost due to greater community involvement and quicker adaptation to trends. 

The bottom line? Social media is not an add-on for marketing; it’s the platform where your business receives attention and trust.

Benefits of Social Media Marketing You Can’t Ignore:

Here’s where it gets fun. Social media isn’t about sharing pretty pictures or cute hashtags. Done correctly, it delivers tangible and quantifiable business value.

• Increased Brand Awareness: 

Let’s begin with the most self-evident. Social media sites provide your brand exposure in ways traditional advertising never could. With one post, you can expose thousands, sometimes millions, of people.

As reported by Hootsuite (2024), 76% of online users utilise social media to learn about brands before buying from them. That means your social media profile is usually your first impression.

Consider social media your online storefront. The nicer it appears, the more likely individuals will step in.

• Building Trust and Authentic Connections: 

Trust is not built with flashy commercials anymore. People need genuine, authentic relationships. Social media allows your brand to directly communicate with your audience, address questions, and even introduce the faces behind the company.

According to a Sprout Social survey (2023), 64% of consumers would like brands to engage with them on social media. By commenting back, responding to questions, or sharing real stories, you’re not merely “marketing”; you’re developing relationships.

• Better Audience Targeting: 

One of social media marketing’s superpowers is targeting. Sites like Facebook, Instagram, and LinkedIn let you select exactly whom to show your content to, by place, age, interests, occupation, and more.

This isn’t a “spray and pray” strategy. It’s targeted. You’re not throwing money at people who don’t care. You’re speaking to your ideal customer. 

• Cost-Effective Marketing: 

Let’s face facts, old-fashioned ads break the bank. TV commercials, billboards, and print advertisements, expensive. Social media, however, offers you better ROI for less money. 

As HubSpot (2024) states, social media marketing is among the top three most affordable digital marketing channels, particularly for small companies. Even a modest ad budget will yield significant results if utilised cleverly. 

• Higher Engagement and Customer Interaction: 

Social media is interactive. As opposed to one-way television or print commercials, here your audience can engage, like, comment, share, or even direct message you.

Engagement is not just ego-gratification. It is an indication that individuals are interested in your brand. And each like, comment, and share broadens your reach naturally.

Messaging it like word-of-mouth marketing, just faster, louder, and worldwide.

The most powerful social media marketing strategy focuses on creating engaging content that builds trust, drives interaction, and converts followers into loyal customers.

• Driving Website Traffic and Leads: 

Your website might look beautiful, but without people visiting it, does it matter? Social media funnels traffic directly to your site. Posts, ads, and stories can take people directly to your services or product pages.

Statistics from Semrush (2024) indicate that social media drives 31% of referral traffic to websites globally. That’s a significant proportion of visitors you do not want to miss.

And it doesn’t stop there, social media traffic often converts into leads and customers when paired with smart calls-to-action.

• Competitive Advantage: 

Let’s face it, if you’re not active on social media, your competitors are. And every post they put out is a missed opportunity for you.

By being strategic and consistent, you can not just keep up but also win. Creativity, timing, and clever campaigns tend to trump larger budgets. That’s the magic of social media.

• Real-Time Insights and Analytics: 

One of social media marketing’s best-kept secrets? Data. Each post, story, and ad includes analytics, reach, clicks, engagement, and conversions.

These figures inform you of what does and doesn’t work. Classic ads don’t provide you with this type of immediate feedback. Social media marketing allows you to make changes on the fly to your approach.

• Boosting Sales Directly: 

Platforms like Instagram and Facebook now have in-app shopping features, making it easier than ever to sell directly on social media. A study by eMarketer (2024) found that social commerce sales are expected to hit $1.7 trillion globally by 2025.

That’s not just people “liking” your content, it’s people buying directly from your content.

• Building Long-Term Loyalty: 

Here’s the good news: Social media not only wins customers but also retains them. By continually appearing with valuable, engaging, or informative content, your brand remains front-of-mind.

Customers who feel connected to brands on social media are 57% more likely to increase their spending with those brands (Sprout Social, 2023). 

That’s loyalty you can’t purchase.

Why Your Business Needs Social Media Marketing Today?

Here’s the hook: social media isn’t something you can choose not to do; it’s a necessity.

Individuals spend more than 140 minutes a day scrolling and interacting on social media (Sprout Social, 2025). And they’re not simply looking, advertising. 81% of shoppers confess to going in on impulse buys after seeing something online. More telling? 13% of all purchases occur directly within social platforms, ballooning up to 50% among Gen Z (Sprout Social ROI Report, 2025).

So when you’re asking, “Why does my company need social media marketing?” the answer is straightforward: because that’s where your customers are making purchasing decisions in real-time. And for small companies, social media marketing is even more critical; it gives them a budget-friendly means of competing with industry giants and defining a voice that can cut through. 

Let’s discuss where Frame Makerzzz fits in. Your video and animation content is created for social media. Social isn’t a channel of distribution; it’s the amplifier that makes your creative efforts talk.

Case in Point: LinkedIn documented a 20% increase in year-over-year video uploads and a 36% boost in views, demonstrating even professional networks are starved for video content (LinkedIn Business Blog, 2025).

Why is this important? Because when your animated video goes live on social, it doesn’t lie idle; it travels. It’s shared across WhatsApp groups, re-shared on Instagram, cut and pasted into memes, or sewn into TikTok trends. With each share, your reach increases without more ad investment.

For creative entrepreneurs like Frame Makerzzz, social media is the go-to platform for your content to scale beyond its initial viewership.

Brands use social media for marketing to connect with their audience, showcase products, and boost engagement through targeted campaigns.

Social Media as a Growth Engine: 

Rather than explain, let’s turn the tables and give you an idea of how social media marketing for business development really works:

• Awareness at Scale:

Social media creates brand awareness more quickly than conventional approaches. For instance, Instagram’s algorithm prefers new content, so even small businesses have the ability to be placed in front of thousands overnight.

• Real-Time Feedback: 

In contrast to television commercials or billboards, you witness real-time comments, likes, and shares. It’s immediate evidence of what does and doesn’t work.

• Lead Generation: 

54% of social browsers leverage platforms to learn about products before a purchase (Sprout Social, 2025). Being there when they’re in research mode translates into more qualified leads.

• Community Building: 

It’s not about selling, it’s about building loyal communities who interact with your brand over and over again. Having a great community equates to stronger word-of-mouth, which is still one of the best-selling drivers.

• Affordable Growth:

Targeted social media campaigns are cheaper compared to conventional marketing, with improved analytics, tracking, and return on spend. 

Consider social media to be a living environment; it doesn’t merely promote your business, it grows it, feeds it, and keeps it current. 

Final Thoughts: 

Social media marketing is a necessity. It’s more than just a visibility tool; it’s a growth system. From awareness to direct sales to loyalty, the statistics show it’s a game you can’t sit out on.

For Frame Makerzzz, this’s not just about posting; it’s about embracing animation and video storytelling to claim your place on social platforms. Because when your creative work lands on social feeds, it doesn’t just attract attention, it ignites conversations.

So here’s the question: Are you ready to allow your brand to remain quiet in a world where your competition is already making noise? Or will you jump onto social media marketing for brand exposure and let Frame Makerzzz get your stories to be the ones everyone’s talking about next?