Explainer videos have emerged as one of the most powerful tools in digital marketing. Whether you are launching a new product, simplifying a complex service, or trying to boost your brand’s message, an explainer video can help you convey your message in a concise, engaging, and memorable way.
At Frame Makerzzz, we specialise in creating compelling explainer videos that drive engagement and results. But how exactly is an explainer video produced? What are the key stages involved? In this in-depth article, we break down the entire explainer video production process from start to finish. Whether you’re a brand looking to invest in video or a creative enthusiast wanting to learn, this guide has got you covered.
1. Understanding the Objective
Every successful explainer video begins with a clear objective. This foundational stage sets the tone for the entire production process.
Key Questions to Ask:
- What is the purpose of the video?
- Who is the target audience?
- What message do you want to convey?
- What action should the viewer take after watching?
At Frame Makerzzz, we start each project by discussing the client’s goals and expectations. Whether it’s increasing sign-ups, simplifying a complex process, or introducing a new service, understanding the “why” helps guide the creative direction.
2. Research and Discovery
Before jumping into scriptwriting or storyboarding, a research phase is essential. This involves understanding the client’s brand, industry, audience, and competitors.
Activities During This Stage:
- Reviewing brand guidelines and past campaigns
- Conducting competitor analysis
- Studying the target demographic’s preferences
- Collecting key information and content to include
This ensures that the video will resonate with the intended audience and align with the overall brand strategy.
3.Scriptwriting: The Backbone of Your Video
The script is arguably the most important part of any explainer video. It dictates the voiceover, visuals, pacing, and tone of the final video.
Characteristics of a Great Script:
- Clear and concise language
- A compelling hook in the first few seconds
- A problem-solution structure
- Call-to-action at the end
At Frame Makerzzz, we often follow a format that includes:
- The Hook – Capture attention immediately
- The Problem – Describe the issue the audience faces
- The Solution – Introduce the product/service
- How It Works – A simple breakdown
- Call-to-Action – Direct the viewer on what to do next
We also ensure the tone matches the brand personality – whether it’s friendly, corporate, playful, or serious.
4. Script Approval and Feedback Loop
Once the first draft is ready, it’s shared with the client for feedback. This stage may involve a few revisions to get the tone, message, and length just right.
Frame Makerzzz works collaboratively with clients during this phase to ensure the script aligns perfectly with their vision.
5. Storyboarding: Visualising the Script
A storyboard is a scene-by-scene visual representation of the script. It acts like a blueprint for the production team, animators, and designers.
What a Storyboard Includes:
- Sketches or illustrations of key scenes
- Corresponding script lines
- Camera angles and transitions
- Notes on motion or effects
This stage is particularly useful for clients to visualise how the final video will unfold before animation or filming begins.
At Frame Makerzzz, we create detailed storyboards with clear annotations to avoid miscommunication later in the process.
6. Style Frame Development
Next, we develop style frames – polished visuals that show what the final animation or video will look like. These are more detailed than the storyboard sketches and reflect the actual colours, branding, and design style.
Why Style Frames Matter:
- Help finalise the visual aesthetic
- Ensure branding consistency
- Serve as visual references for animation
It’s during this phase that decisions on fonts, colour palettes, iconography, and illustration style are locked in.
7. Voiceover Recording
A professional voiceover can elevate your explainer video significantly. The tone, pace, and emotion of the narration influence how the viewer feels.
Voiceover Options:
- Male or female voice
- Various languages or regional accents
- Formal, conversational, or playful tones
At Frame Makerzzz, we provide clients with a range of voiceover samples to choose from. Once selected, we record the voiceover using professional-grade equipment to ensure clarity and quality.
8. Animation or Filming
Depending on the chosen format – 2D animation, whiteboard animation, motion graphics, or live-action – the production process takes one of two directions:
A. Animation
The animation process begins by bringing the storyboard and style frames to life. Each scene is animated according to the script and voiceover timing.
Animation Types:
- 2D Flat Animation
- Motion Graphics
- Character Animation
- Whiteboard Animation
- Kinetic Typography
Tools We Use:
- Adobe After Effects
- Adobe Illustrator
- Toon Boom
- Blender (for 3D if needed)
B. Live-Action Filming
If the explainer video involves real people or environments, the production includes:
- Casting and location scouting
- Filming with professional cameras
- Lighting and sound setup
- Direction and shot composition
Our team at Frame Makerzzz ensures that whether it’s animation or live-action, the visual quality is cinematic and impactful.
9. Sound Design and Music
Sound plays a vital role in enhancing the viewing experience. The right background music can set the mood, while sound effects add depth and realism.
Audio Elements Added:
- Background music
- Sound effects (whooshes, clicks, pops)
- Audio transitions
- Volume balancing
We use royalty-free libraries and, when needed, create custom soundscapes. Everything is mixed and mastered to match the visuals seamlessly.
10. Editing and Post-Production
Once animation or footage is ready, it’s time to edit everything into a final, polished video.
Editing Tasks:
- Syncing visuals with the voiceover
- Adding transitions and visual effects
- Colour grading and lighting correction
- Fine-tuning timing and pacing
This stage often involves internal reviews and fine edits to ensure the pacing feels natural and the message flows smoothly.
11. Client Review and Revisions
We value client feedback at every step, but especially at this stage. The first draft of the completed video is shared with the client for comments.
Revision Process at Frame Makerzzz:
- Two rounds of revisions are typically included
- Feedback is incorporated into the timeline
- Minor tweaks in voiceover, visuals, or pacing are made
- Final approval is obtained
Clear communication ensures that the final video meets or exceeds expectations.
12. Final Delivery
Once approved, we render and deliver the video in multiple formats based on where it will be used – social media, websites, presentations, or advertisements.
Formats Provided:
- Full HD or 4K resolution
- MP4, MOV, or other required formats
- Shorter cuts for different platforms (e.g. Instagram, YouTube Shorts)
- Subtitled versions if needed
We also offer ongoing support if the client wants to repurpose the video in the future.
13. Distribution and Marketing Strategy
Creating the explainer video is only half the battle – it needs to be seen!
At Frame Makerzzz, we advise our clients on video marketing strategies:
- Embedding on landing pages
- Sharing on social media
- Using in email campaigns
- Uploading to YouTube or Vimeo
- Running as part of paid ad campaigns
We also help with creating thumbnails, titles, and meta descriptions to maximise SEO and click-through rates.
14. Performance Tracking and Analytics
Once the video is live, it’s important to track its performance.
Key Metrics to Monitor:
- View count and engagement rate
- Watch time and drop-off rate
- Conversion rate after viewing
- Social shares and comments
We recommend using platforms like YouTube Analytics, Google Analytics, and social insights to measure effectiveness. These insights can guide future video campaigns.
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15. Common Mistakes to Avoid
Even the best intentions can go awry without the right approach. Here are some common pitfalls we help our clients avoid:
- Overloading the video with too much information
- Failing to define a clear CTA
- Ignoring the target audience’s preferences
- Using poor-quality voiceovers or music
- Skipping revisions and feedback stages
With years of experience, Frame Makerzzz ensures a smooth and professional experience at every stage.
16. Why Choose Frame Makerzzz for Your Explainer Video?
At Frame Makerzzz, we’re more than just a production house. We are storytellers, visual artists, and communication experts. We believe in crafting explainer videos that don’t just look good – they drive results.
Also Read:- what is tweening in animation
What Sets Us Apart:
- Personalised approach to every project
- End-to-end production under one roof
- Talented in-house writers, designers, animators, and editors
- Quick turnaround without compromising quality
- Transparent pricing and clear timelines
Whether you’re a startup, SME, or enterprise, we tailor our explainer video production process to suit your brand and audience.
Conclusion
The explainer video production process is a collaborative and creative journey. From strategy and scripting to animation and distribution, each phase plays a crucial role in shaping the final outcome. With the right production partner like Frame Makerzzz, you can turn your message into a visual story that connects, explains, and converts.
Are you ready to bring your story to life?
Contact Frame Makerzzz today and let’s create an explainer video that works for your brand
