Strategies to Create Viral Explainer Videos

January 3, 2024

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Which was the last video you saw on the internet that remained with you for days? Mine is the Tata Ad during the festive season. Children collected money by doing small deeds in their houses, and once they had enough, they gifted it to their school bus driver so he could finish his pilgrimage. It brought tears to my eyes, and I still do when I encounter it in those Facebook memories. Well, I didn’t buy a Tata truck after watching the ad. If that’s what you’re thinking, it significantly impacted the brand. An impact that will steer me towards buying Tata products in the future. But that was an ad, and in this blog, we are talking about How To Make Explainer Video Animation.

How can we create the exact impact as a commercial ad of 3 to 4 minutes made in a 1 to 2-minute explainer video? Well, we discover that in this blog with valuable tips and strategies,  Explainer Video Animation not only engages viewers but also has the potential to go viral, reaching a wider audience.

How To make Explainer Video Animation

Let’s start with the basic principles that rule the realms of crafting high-quality explainer video animation.

You can educate your audience, entertain them, or promote a product or service by educating and entertaining them, but your main purpose needs to be clearly identified.

Know Your Audience

While a good salesperson can sell combs to bald people, he wouldn’t necessarily venture to a town full of bald people. You must tailor your content to the audiences you serve according to their demographics, needs, likes, pain points, and preferences.

Invest in Quality Equipment

Some people have shot entire movies on iPhones, but you will thank yourself for investing in a good-quality mic, camera, and other equipment. It will enhance the overall video-making video-making and watching experience.

Create a Storyboard:

Creating a Storyboard is an essential step in the video-making process. We have discussed it in detail in our blog.

Now, the sweet part. The strategies, the tips and the secret tricks make videos go viral.

Tips To Make Viral Explainer Video Animation

Craft a Compelling Story

I can’t stress enough how important the story is. I spoke about the Tata ad in the beginning, and it was the story that made a huge impact on many of my scripts as a scriptwriter. It is the fundamental step. Without a story, there is no engagement and no conversion. You have to evoke emotions and keep the viewers invested. It can be as simple as addressing a common issue relevant to the audience and coming up with a solution that captivates them.

Keep it Concise

Three-minute videos -2-minute videos -60 seconds -30 seconds -15 seconds, and now we skip in 5 seconds. Well, the truth is, we can spend 2 hours watching a movie, but we can’t spend more than 5 seconds watching an ad. And rightly so, because what’s in it for us? So, keep it concise, short and to the point.

 Professional Animation and Graphics

Most videos that go viral, explainer videos, have high-quality animation and graphics. Yes, yes, I know, people are making TikToks and going viral shooting videos on their phones, but understand something: those reels are in today and out tomorrow. You need a longer-lasting impact than that. Consider seeking professional assistance, such as the services offered at FrameMakerzzz, for top-notch animation.

Professional Animation Graphics

Solve a Problem

What will help your audiences? A couple of months ago, someone shared a few hand gestures that would help with overthinking, and the reel went viral in no time. Why? Overthinking is an issue everyone struggles with. They knew their audience’s pain point, addressed it, and capitalized on it. You do the same.

 Incorporate Humor

While this is optional, humour is an excellent tool for getting your audiences to warm up to you, share your content, and relate to you.

Strategies for Wider Audience Reach Through Explainer Video Animation

Optimize for Search Engines

Using the right keywords and optimizing the video’s title copy, tags, and description go a long way. It increases the number of times your video will be found online. I mean, I am using the same strategy for this blog; you saw it.

 Leverage Social Media Platforms

Share it everywhere: Instagram, Facebook, LinkedIn, X, Threads, and even Telegram. The more social media platforms you share the explainer video across, the better its reach and exposure. Encourage your audiences to share the content, too, and tailor it according to these platforms.

 Collaborate with Influencers

If you do this, at least ten per cent of their followers will become your followers, too, so you can easily calculate the conversion rates from there.

Collaborate with influencer

Implement a Call to Action (CTA)

What next? What should I do? How do I interact with the video I just watched? Good CTAs will guide your audience to know what to do next, which will bring in the conversions. It can be subscribing, sharing, liking, commenting, or visiting the website you choose.

 Engage with Your Audience

Responding to comments, creating polls, asking them questions, creating polls, asking questions, conducting AMAs and FAQs, and keeping them engaged. Building a community and keeping them engaged will serve you well in multiple ways.

Creating Shareable Explainer Video Animation Content

Design Eye-Catching Thumbnails

Well, this is the first thing your viewers will see. Keep it simple, catchy, appealing, and a sneak peek into the content. But please don’t make it clickbait.

 Utilize Video Descriptions Effectively

Ensure the keywords, links to your website, and other relevant content you need are in there.

 Encourage User-generated Content

What would they like to see next? What kind of content should you focus on more? Make your audience a part of your video-making process. They love it, and you will love it too. Also, you can create videos that have reviews and reactions just for engagement.

Also Read: – advertising production houses in mumbai

Maximizing Explainer Video Impact

  1. Keep Experimenting
  2. Analyze Metrics and Feedback
  3. Consistent Branding

Tips for Increasing Video Shares

  1. Include Share Buttons
  2. Run Contests and Giveaways
  3. Utilize Email Marketing

People Also Ask: Answering Common Questions

How do you make an effective explainer video?

  • Craft a compelling story.
  • Keep it concise.
  • Use professional animation and graphics.
  • Solve a problem.
  • Incorporate humor when appropriate.

What are some best practices for generating viral videos?

  • Optimize for search engines.
  • Leverage social media platforms.
  • Collaborate with influencers.
  • Implement a call to action.
  • Engage with your audience.

What is one tip strategy to use when making an explainer video to help generate leads for your business?

  • Have a great CTA, clear, concise and compelling, also easy to follow.

How to gain customers and sales with explainer videos?

  • Craft videos that highlight the value of your products or services.
  • Use persuasive storytelling to connect with the audience.
  • Implement a strong call to action to drive viewers towards making a purchase or inquiry.

What is an explainer video strategy?

  • That’s this entire blog 🙂

Who makes the best explainer videos?

  • We do :).

We hope this blog helped you understand the techniques of creating viral explainer videos.



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Written by

Jayant Batra, Founder and Director of Framemakerzzz, the innovative animation and video production studio. He loves animation at heart, he has the expertise and experience of over 12 years in creating eye-appealing explainer videos. Beyond the world of animation, Jayant is an avid explorer, traversing vivid and new places. He enjoys blending his passion for innovation with the latest advancements in tech.

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