The Strategic Integration of Explainer Videos

January 4, 2024

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When designing a marketing campaign, it is important to not only recognize and narrow down one’s TG, but also know the most effective ways to connect with them, and having a strong hold on all the mediums that allow you to do so. Whether it is larger than life bill boards, CGI, banners, newspaper ads, emails, or explainer videos, one needs to know what their audience connects more with and work on the same. Over the years, explainer videos have become the go-to for every marketing campaign, globally and locally. In this blog, we discover the rise of animated explainer videos, mastering the art of voice overs, the animation market in India, and Indian animators on Youtube, different types of animation, the impact of explainer videos, why explainer videos are vital for businesses, enhancing your marketing messaging through videos, strategies to generate leads through online marketing campaigns, best explainer video companies, the art and science of animated video production, Navigating the Animated Explainer Video Production Process, Measuring Success: Analytics and Key Performance Indicators (KPIs), Case Studies: Real-world Impact of Explainer Videos, Future Trends in Animated Video Marketing and Putting Knowledge into Action: Implementing Explainer Videos in Your Strategy.

The Rise of Animated Explainer Videos

Smaller attention spans, increase in intelligence and the simultaneous need of wanting to know everything quickly, along with reducing patience has brought the need of quick, short and compelling explainer videos. Even Instagram has gotten rid of IGTV in a way and made way for reels. Similarly, explainer videos have become the go to tool for all marketers, just like ppts a decade ago. Within a short time, people have become experts in thinking of scripts, voice overs, animation and editing. This has brought a huge change in the marketing landscape.

Mastering the Art of Voice Overs

So where did you learn this? Oh I heard it somewhere, or from someone I trust. How often do we come across people who heard something and believed it? More often than we’d like. A compelling voice further strengthens the video’s reach and broadens the audiences automatically. You must select the right voice over artist by asking several of them to send an audition clip of about 10 seconds for the video to choose from. Their accent, tone, age, pacing, intonation and power of voice all play a great role in selection.

Indian Animators on YouTube and the Animation Market in India

Youtube is filled with Indian Animators who are experts in what they do and with the amount of competition, you are guaranteed great work at competitive prices. However, ensure you choose by looking at their previous work and reviews from their previous projects.

Exploring Different Types of Animation

Here are the different types of animation –

    • Traditional Animation (2D Animation)
    • Computer Animation (3D Animation)
    • Stop-Motion Animation
    • Claymation
    • Cutout Animation
    • Motion Graphics
    • Typography Animation
    • Pixilation
    • Flipbook Animation
    • Digital Puppetry
    • Whiteboard Animation
    • Hybrid Animation

The Impact of Explainer Videos

Brand Communication, Audience Understanding, Consumer Decision Making, Increase in Reach, Ease of Communicating, Lasting Impressions, Higher Retention and Conversion are just some impacts of explainer videos that come to mind.

Why Explainer Videos are Vital for Businesses

How else do you captivate the audiences, explain to them your services easily and effectively and push them positively into buying your offering? Correct, there is no other way that achieves all these together. Hence, explainer videos.

Enhancing Your Marketing Message through Videos

Once a person’s emotions are involved, they are not only going to receive your marketing message, they will remember it, retain it and act upon it.

Strategies to Generate Leads through Online Marketing Campaigns

  • Optimized Landing Pages
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Webinars and Virtual Events
    Interactive Content
  • Referral Programs
  • Chatbots and Live Chat
  • Influencer Marketing
  • Customer Testimonials
  • Mobile Optimization
  • A/B Testing

Best Explainer Video Companies: A Closer Look

It is important to choose the best explainer video company for your project, considering how important an explainer video is in your marketing journey. Here, you need to look at previous work, budgeting, their internal system and team, reviews on their and their team’s previous work, and their journey of making a video from briefing to delivery. Frame Makerzzz passes all these parameters and emerges as a leader in making the best explainer videos, but, I will let you choose :).

The Art and Science of Animated Video Production

The Art:

  • Storytelling Mastery
  • Visual Design and Aesthetics
  • Creative Conceptualization
  • Character Animation
  • Sound Design and Music Composition

The Science:

  • Technology and Software Proficiency
  • Motion Dynamics and Physics
  • Rendering and Processing
  • Storyboarding and Pre-Visualization
  • Technical Optimization
  • Collaborative Workflow
  • Data-Driven Analysis
  • Timeline and Deadline Management
  • Quality Control and Testing

Navigating the Animated Explainer Video Production Process

The Animated Video Production Process includes the following steps –

  1. Conceptualization
  2. Scriptwriting
  3. Storyboarding
  4. Voiceover and Audio Selection
  5. Design and Art Direction
  6. Animation
  7. Editing and Post-Production
  8. Quality Assurance
  9. Client Feedback and Revisions
  10. Finalization and Delivery
  11. Distribution and Promotion
  12. Performance Analysis

Measuring Success: Analytics and Key Performance Indicators (KPIs)

The indicators you are looking for are, view count, engagement rate, watch time, click through rate (CTR), conversion rate, social shares, audience retention, impressions and reach, bounce rate, feedback and comments, subscribers and followers growth, completion rate and return on investment.

Case Studies: Real-world Impact of Explainer Videos

Here are some real world examples :

Dropbox: Simplifying a Complex Concept
Crazy Egg: Improving User Engagement
Dollar Shave Club: Viral Marketing Success
Mint: Building Trust in Finance
HubSpot: Lead Generation
Tinder: Simplifying User Onboarding
Google Analytics: Educating Users
TED-Ed: Transforming Education
Airbnb: Building Trust in a New Concept
Salesforce: Driving Product Adoption

We hope this blog helped you understand the significance of explainer videos in marketing campaigns. Do email us at if you’d like to start your explainer video journey.

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Written by

Jayant Batra, Founder and Director of Framemakerzzz, the innovative animation and video production studio. He loves animation at heart, he has the expertise and experience of over 12 years in creating eye-appealing explainer videos. Beyond the world of animation, Jayant is an avid explorer, traversing vivid and new places. He enjoys blending his passion for innovation with the latest advancements in tech.

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