Did you know that Twitter was the first company to use corporate videos with their audience effectively? It was an engaging video that explained point by point how to use Twitter. It was an instant hit, and companies loved the potential of explainer videos for business. Nowadays, it’s almost considered a cardinal sin not to have marketing videos for any business.

Can you recall how many videos you watched on social media yesterday?

You probably can’t think of a fixed number. That’s because, in this digital era, we are constantly bombarded with videos, whether in the form of Insta reels, TikTok videos, YouTube shorts, and more.

So now we understand that video has become a viral medium for consuming content. Here are some interesting statistics that prove it:

• 82.5% of all internet traffic in 2024 will be made up of videos.
• 91% of businesses will use videos for marketing in 2024.
• 68% of marketers who don’t use videos say they plan to start using video in 2024.
• 96% of people have watched an explainer video to learn more about a product or service.
• People love sharing videos. Videos are shared 1200% more than texts and links combined.

What Is An Explainer Video? 

An explainer video is a short animated video used for marketing that focuses mostly on a clear and effective explanation of an organization’s product or service. They often explain a product’s or service’s benefits which enables companies to increase customer engagement.  Did you know that the attention span of human beings is getting shorter than that of a goldfish? To capture such a short span of attention of any audience, explainer videos have a duration of anywhere between 30 seconds to 3 minutes with bang-on content.  But just making a short video is not enough. Just imagine you are scrolling through a business’s social media, and you come across a video showcasing beautiful destinations and people enjoying various adventures and having a good time. Wouldn’t you be drawn in to check out their website? Perhaps, you may even book a trip!

In this example, the video draws in the viewer, captures their attention, and leads to potential conversions.  We at Frame Makerzzz understand that explainer videos must have one primary focus that the viewer must act immediately. A well-crafted short video that instantly relieves a potential customer’s pain point is the primary focus of any explainer video. This video can include various brand style elements like the logo, fonts, colors, etc., to ingrain the brand in the minds of its viewers for a long time. 

Why Explainer Videos Are Effective For Businesses?

An explainer video for business is about how you put a business’s message across in an efficient manner in a fraction of the time so that it boosts a business’s engagement, brand value, and awareness. Explainer videos allow a brand to tell its target audience about its product and simultaneously show them its different uses.  According to a Wyzowl survey, 94% of marketers agree that this show-and-tell strategy helps increase user understanding of the product or service.  There are multiple reasons as to why explainer videos are effective for businesses Here are 7 in detail:

• Attract Attention: 

The average internet user now only spends between 10-20 seconds on a page if they don’t see anything that pulls them to stay longer. Within those first 10 seconds, a viewer decides if they are interested in knowing more about a business’s product or service and any offers related to them. In addition, the human brain processes visual content 60,000 times faster than text. Similarly, our brain is wired to like entertainment videos more than any other content. How can a brand attract its viewers’ attention in an ocean full of so many advertisements?  The answer to this question is an explainer video. It is visually appealing and captures the viewer’s attention while highlighting the best features of a business’s products. When a viewer watches a captivating animated video, it makes them grow curious about the product or service.

• Boost Customer Engagement:

  

As we all know, Gen Z reads way less than they used to in the past. 97.8% of US Gen Z internet users consider themselves to be digital video viewers. When compared to Boomers, Millennials are 150% more likely to use videos for shopping-related decisions. The trend of content consumption is shifting towards videos. Since Gen Z and Millennials, having the most economic power today, are our target audiences in general, it means the only way to engage more customers and potential clients is through multimedia, especially videos.  A short, crisp, and concise explainer video for business would draw the viewer’s attention and retain it, resulting in a boost in business visibility. The longer the viewer stays on a business’s website, the more likely they are to make a purchase and the higher the chances of their return.  

• Improve Site Traffic & SEO Ranking: 

After humans, videos are the most effective at explaining things. They can be both informative and entertaining, capturing viewers’ attention more successfully than text-based content. By incorporating an explainer video for business, a company can significantly increase its website traffic. Traffic is a crucial factor in the success of any online business. No viewers, no business! Google prioritizes videos over other content. When you search for any term on Google, you’re likely to see a list of videos on the first page of search results. This is because Google’s algorithms rank websites and pages, and it’s been discovered that embedding a high-quality video on a page leads to a spike in organic traffic. Internet users are twice as likely to discover a website if it includes a video in its content. This results in viewers spending more time on the site, leading to improved rankings and increased organic traffic. Moreover, videos increase the likelihood of viewer engagement and eventual purchase of the product or service. Approximately 1 out of 4 online shoppers search for YouTube videos before making a purchasing decision.

• Build Brand Value: 

Explainer videos for businesses help showcase brand personality, culture, values, mission, and objectives. Every opportunity a business has to interact with its audience is a chance to enhance brand value. Brand value signifies the importance of the brand, adding credibility and fostering trust among customers, encouraging repeat purchases. Consumers are more likely to inquire about a product if they have a positive mental image associated with the brand. Explainer videos for business serve two key purposes:

1. Show viewers the reasons to try or buy the product/service.
2. Demonstrate what they will gain in return for their time and money spent.

• Social Media Reach: 

Nowadays, the world seems visually overwhelming, and viewers” attention spans are getting shorter day by day; it’s not surprising that Explainer Videos Are Effective For Businesses for Content Consumption. 

• The number of social media users worldwide is projected to increase to almost 6 billion by 2027.  
•  76% of internet users have said they find out about new brands and products via social media. 
•  According to a Hubspot survey, 61% of brands engaged in social selling see revenue growth. 

Social media is a powerful tool to spread the brand’s message and promote a business’s products/services. They can also use an explainer video for TV ads if they want. Captivating and highly engaging explainer videos are crucial to build a strong social media presence for a business.

• Appeal To Mobile Users: 

A staggering number of 6.93 billion people globally use smartphones today, which is 85.68% of the global population. A majority of these users belong to the youth population, and they love short-form video content.  This shows that users prefer to watch a video on their mobiles. With an enticing explainer video for business on a blog or website, the chances of grabbing the viewer’s attention for a longer duration are higher. By creating an explainer video that is optimized for smartphones, a business can send its message effectively to the target audience. 

• Boost Conversions & Sales: 

Every business is ultimately judged by only one parameter, which is SALES. As we have established earlier, Explainer Videos Are Effective For Businesses can give a significant boost to a site’s customer engagement, which in turn boosts conversions.  A good video embedded in a website’s landing page can lead to up to an 80% boost in conversion rate and sales. But a boring or bad-quality video can ruin a business’s image, so be careful. A concise video that provides a solution to customers’ pain points and includes customer testimonials is the power-packed combination that will skyrocket sales.  If you still have doubts as to why businesses need explainer videos, then the following statistics will put those doubts to rest: 

• Almost 2.6 billion people globally use YouTube every month. 
•  YouTube is the second largest search engine. 
•  Online users from ages 16 to 64 spend 7 hours a day online on average. 
•  Those users, on average, spend 2 hours and 27 minutes on social media daily. 

Conclusion

Businesses can easily tap into this growing market by creating a short but effective explainer video. Explainer videos enhance a brand’s digital presence through engaging visuals and help establish trustworthy relationships with thousands of users. If you’re looking to share your brand story and scale your business, start your animated explainer video journey with Frame Makers. We are one of Mumbai’s best explainer video companies because we use incredible storytelling to present your brand’s values and mission to the target audience. With our promise of delivering high quality and customer satisfaction, along with our excellent track record with companies like TATA, IIFL, Amazon India, LIC, ICICI, JSW, AT&T, etc., you can rest assured that your message will be conveyed exactly as you want it.