Explainer Video (6)

February 27, 2024

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The last decade has seen a rapid shift in the audience’s way of consuming information. Shorter attention spans, time limitations, and the onslaught of information overload are challenges that businesses need to face head-on using strategic future-focussed plans in place. 

In the last few years, facts and statistics have pointed toward a future dominated by video-based content.

  • Almost 65% of the people in the world consume information visually
  • 95% of B2B buyers say videos play a crucial role in their purchase decisions

In recent years, with dwindling attention spans, there has been a tremendous inclination to consume maximum content in the shortest minimum time possible. But, with so many explainer videos around, what is it that can add a bespoke charm to your videos? How can you make your content unique and impactful so that your audience stays glued? The answer lies in including impactful motion graphics in explainer videos. Well-made high-quality motion graphics can engagingly convey maximum information in minimum time. 

Explainer videos, the mini-sized videos, can be a mirror to your business, products, and services. They are the best forms of marketing and sales for your company. Motion graphics are simply graphics in motion. They are intelligently put-together moving images made using text, shapes, logos, images, videos, animation, and sound, woven together to form a way of storytelling through enigmatic visual representation. 

Impact of Motion Graphics For Explainer Videos

Motion Graphics help explain complex concepts effectively in the most efficient way. They are a great addition to your videos enhancing clarity about the product, service, or idea.

Explainer Video (3)
Explainer Video (3)

Instant information and rapid connection

Intelligently used, Motion graphics can turn static images into useful stories by infusing life into the concepts and help build a brand image for your business. The play of color, elements, and visually captivating animations takes less time to connect with the audience. It removes the distraction and directs attention to the core of the topic at hand, giving instant information.

Increased audience engagement and conversion

Explainer videos created using motion graphics add a visual element that is simple yet engaging. It helps in delivering information that stays with the audience for a longer duration, hence helping elevate audience engagement and conversion rates. Such videos appeal to a wider audience and get shared more often. A well-crafted explainer video with motion graphics helps your audience to make quicker decisions and increases the chances of conversions for purchase or subscription.

Customized on-target consumer-centric narratives

Generic information is a thing of the past. The audience wants something unique, top-notch, and informative at the same time. Grabbing eyeballs and building narratives that stay with the audience even after the videos get over needs more than just making basic explainer videos. High-quality motion graphics in explainer videos do exactly that. It reduces the time required to convey a complex concept, brings clarity to product features in seconds, and builds a compelling narrative of the brand in minutes. If you have a consumer persona at hand, each explainer video can be customized to address the pain points of the respective target audience, making motion graphics’ use case expansive.

Compelling professional brand story

Your explainer video is a direct reflection of your brand story. Adding a lot of animation can make it look gimmicky. Collaborating with the right explainer video company can help you build a unique, customized brand persona that stays distinct yet uniform in the brand voice. Motion graphics are an excellent tool for efficiently presenting a business and its services. 

Distinct content through repurposed graphics

Motion graphics use a lot of static images and a range of visual and textual information, such as graphs, illustrations, and text copy. The same high-quality content can be used for multiple explainer videos without the need to build it from scratch on multiple digital channels.

Enhanced marketing campaigns

Explainer videos targeted at marketing need to be quick, visually appealing, and drive conversions. A marketing campaign built with explainer videos delivers captivating content, attention-grabbing visuals, and fluid animations, reinforcing brand identity, transforming marketing strategy, and driving business results.

You cannot fall into the trap of considering explainer videos as a mere means of conveying information. They are the first impressions of your brand. Consumers today can decide in seconds if the video they are watching is worth their time. Incorporating high-quality motion graphics with a well-crafted script can be a game changer for you and your business in the long term. Haven’t started building your brand identity with explainer videos? Take the first steps and start the strategic integration of explainer videos in your business core for a scalable future.

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Written by

Jayant Batra, Founder and Director of Framemakerzzz, the innovative animation and video production studio. He loves animation at heart, he has the expertise and experience of over 12 years in creating eye-appealing explainer videos. Beyond the world of animation, Jayant is an avid explorer, traversing vivid and new places. He enjoys blending his passion for innovation with the latest advancements in tech.

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