The last decade has seen a rapid shift in the audience’s way of consuming information. Shorter attention spans, time limitations, and the onslaught of information overload are challenges that businesses need to face head-on using strategic future-focussed plans in place. In the last few years, facts and statistics have pointed toward a future dominated by […]
Did you know that Twitter was the first company to use corporate videos with their audience effectively? It was an engaging video that explained point by point how to use Twitter. It was an instant hit, and companies loved the potential of explainer videos for business. Nowadays, it’s almost considered a cardinal sin not to […]
Introduction We have discussed in detail how explainer videos have made their space in the continuously changing digital world. However, what is the most important and often underestimated part when one is making an explainer video, is the script. Scripts are the foundations of explainer videos and in this blog, we discuss the importance of […]
When designing a marketing campaign, it is important to not only recognize and narrow down one’s TG, but also know the most effective ways to connect with them, and having a strong hold on all the mediums that allow you to do so. Whether it is larger than life bill boards, CGI, banners, newspaper ads, […]
Introduction Which was the last video you saw on the internet that remained with you for days? Mine is the Tata Ad during the festive season. Children collected money by doing small deeds in their houses, and once they had enough, they gifted it to their school bus driver so he could finish his pilgrimage. […]
Introduction: With fleeting attention spans and new algorithms at play on a daily basis, digital marketers and storytellers are required to constantly keep innovating new ways. One of the most powerful tools, visual storytelling has grown exponentially over the past few decades and explainer videos remain its most profitable enterprise. In this blog, we discover […]
